JOB TITLE Cartier eCommerce Manager
REPORTING TO Cartier Senior Digital Business Manager
MAIN PURPOSE
Deliver the satisfied eCommerce sales/client journey through digital platform to meet the Cartier brand value.
eCommerce Manager will lead the Cartier eCommerce platform to reach the sales target and corresponding KPIs. Also, will be in charge of eCommerce strategies/action plans and distance client journey with collaboration of Client Relation Center as distance sales channel.
KEY RESPONSIBILITIES
Key responsibility 1: Business
- Manage the Cartier eCommerce target and cost estimation.
- Develop the eCommerce channel vision & sales strategies & service in collaboration with Client Relation Center.
- Define the platform strategies to drive traffic to the websites and optimize conversion rate, develop website usability, innovation and best practices for the markets to collaborate with local relevant teams & HQ teams.
- Be a key contact for Cartier eCommerce team regarding maintenance, change requests, and enhancements of the websites.
- Encourage the teammates to be aligned with target & team¨s vision.
Key responsibility 2 : Operation / Projects / Website management
- Be the key contact person for all coordination¨s with Richemont local shared service functions, such as IT, Finance, and Logistics
- Ensure the efficient operation process & client journey to maximize the sales and service.
- Liaise with the Client Relations Center Manager to define and implement action plans to meet the objectives in terms of sales and services.
- Manage client satisfaction related to e-commerce activities: trouble shooting for potential issues on the platform including risk management.
- Responsible to set up the eCommerce standard sales/service protocol & handling of the training materials for the relevant departments; Client Relations Center & Logistics & BTQ users.
- Responsible of website contents plans to align with communication / launching plans to deliver right storytelling for Carier value.
- Manage the eCommerce projects to implement the global service/projects & set up for the localization plan of global service.
Key responsibility 3: Reporting / Research
- Manage qualitative and quantitative weekly/monthly eCommerce reporting on the P&L, operations performance, and sales analysis.
- Market trend research including competitor research
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PROFILE
- University degree with a minimum of 10 years of experience in e-commerce environment
- Luxury brand experience is a plus.
- Fluent in both Korean & English
- Experience in team management and project management in an international environment
- Good knowledge of the luxury industry in Korea market
- Strong understanding of current online marketing concepts, strategy and best practice
- Good at numbers & Positive attitude & logical thinking
- Having a strong sense of responsibility.
- Sales, service and result oriented
SKILLS/ABILITIES