Major Responsibilities of the Position:
- Contribute to brand plan with innovative and unique ideas in the brand pillar of ¡°World Class Experience¡± (Target consumer focused) – including Music, Sports, or other consumer experience based campaigns.
- Dive into ideation or structure development for Annual Planning and Strategic Planning in line with Senior Brand Manager.
- In charge of communication both internally with Sales and Trade Marketing for consistent 360 activations and externally with agencies for fluid understanding.
- Manage, analyze, and report budget and spending in line with total annual budget plan.
Details:
- Generate relevant consumer insight for campaigns & develop creative brief in line with annual brand plan.
- Manage bidding and proposals with creative agencies and request digital, media & PR support while managing budget, schedules and team support.
- Consistently manage effective activation through communication and collaboration with Sales and Trade Marketing.
- Review, evaluate, analyze Marketing efficiency and Sales volume effectiveness of spending & annual plan and report to Senior Brand Manager.
Required Skills / Competencies:
- Result-oriented with fast learning and adaptability
- Entrepreneur mindset with ability to show strong drive in making courageous moves.
- Excellent project planning with the ability to manage multiple projects and stakeholders at the same time.
- Excellent communication, interpersonal skills and team-orientated (agency managing skills, motivate internal & external teams to create great output)
- Experience in holistic 360 marketing functions: execution of advertising campaign, promotion and media buying, PR/new media, digital communication planning/execution and brand activation.
- Keeping up with trends
- Leadership skills with the ability to inspire and deliver results through others
- Creative mind & passion to create new innovation with related department not only for brand building but also for building sales
- Attention to detail and passion for delivering flawless output
- Young at heart, highly motivated with passionate, proactive & enthusiastic attitude being a good team player
- Experience in various types of agency management – media/design/PR/event, etc.
Required Experience:
- Brand manager experience is a must
- Strong marketing experience, advantageous but not limited to for 6 years or more experience in multinational organizations
- Experience in FMCG industry & alcohol industry is a plus
- 4 year university degree graduate (Marketing major preferred)
- Strong command of written & spoken English (No need to be a Native speaker level, but needs to be comfortable & with experience in dealing global communication thru calls/emails)
- Korean & English presentation and communication skills with the ability to deal with a wide variety of individuals; junior/senior; internal/external; local/global
- Advanced skills in Microsoft (Excel, PowerPoint, Word)