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[담당업무] • Work with brand cycle planner, brand ambassador and agencies, develop, lead and deliver inspiring brand communication plans that support the brand growth agenda
• Ensure the brand image and story is faithfully represented and reflects brand standards in all public areas and activities promotional materials
• Engage sales teams to ensure buy in and execution of local plans against the agreed strategy and work with sales team to develop & implement customer specific initiatives e.g. tailored packs, promotions, outlet advertising, P.O.S.
• Build and manage effective relationship with consumers selected from direct marketing and tasting programs
• Develop a brand communications measurement/evaluation process that can be used in Korea market
• Manage brand A&P for more efficient and effective activity execution
• Conduct consumer research and market analysis to develop further brand strategy
• Work with Global Brand Team to deliver the sales & marketing growth in Korea
• Proactively identify opportunities for improving brand presence and driving distribution
• Generate positive impact through direct consumer and customer communications
[근무부서 및 직급/직책]
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[자격요건] 경력사항: 경력(5년 이상 )
학력사항: 학력무관
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