Purpose & Overall Relevance for the Organization

 

MEMBERS FIRST is one of the key focus areas of our corporate strategy, and the market Membership Team is central to embedding and executing this strategic program. The objective is to transform the successful membership initiative to market-wide global program at scale, fuelling the company’s growth ambitions. The program drives engagement and loyalty through constant innovation and carefully curated value proposition aimed at exciting, engaging, and satisfying our key consumer groups.

 

Key Responsibilities

 

Strategy

  • Develop and implement new member acquisition strategies
  • Create program management principles for driving membership rollouts
  • Collaborate with cross-functional teams and external partners to drive membership growth
  • Plan and execute the global membership program rollout in Korea

 

Member Growth

  • Develop and implement channel-specific playbooks for membership acquisition
  • Identify partnership opportunities outside the existing eco system to drive member growth
  • Review existing membership acquisition framework to identify opportunities for improvement
  • Lead membership acquisition initiatives in adidas Korea membership playbook

 

Program Management

  • Manage all membership program rollouts in Korea
  • Coordinate with the global team for rollout planning and deployment
  • Lead development frameworks for membership integration with 3rd parties, supporting both business and technical discussions
  • Lead and ensure timely delivery of all membership-related projects in high quality
  • Serve as the Subject Matter Expert on membership systems, platforms, rollouts, and capabilities

 

Systems and Processes

  • Establish KPIs with the membership planning and performance, analytics team to ensure proper measurement
  • Understand membership program setup, CRM systems and tools, analytics tools, and 3rd party integrations
  • Track and adhere to the budget for relevant categories
  • Support business cases for membership projects with clear rationale
  • Stay updated on industry best practice to enhance member growth efficiency

 

People Management

  • Lead the membership program management function
  • Implement best practices within the pillar and share them with the team
  • Collaborate with cross-functional stakeholders to drive member growth and program

 

Knowledge, Skills and Abilities

  • Fast learner with a proactive working attitude and a growth mindset
  • Excellent project management skills and experience in business development, digital, and technical project delivery
  • Ability to handle ambiguity and untangle complex situations into actionable activities
  • Solutions-oriented approach and entrepreneurial mindset
  • Strong interpersonal skills - communication, influencing, stakeholder management, especially when interacting with different business levels
  • Good numerical and analytical skills
  • Ability to work in a fast-paced multicultural environment

 

Qualifications

  • Degree in Business Administration, Marketing, Economics, IT or related fields
  • 10+ years of progressive experience in Marketing, CRM, Membership, Loyalty Programs, eCommerce, Business Development, or Digital project delivery experience
  • Strong business development, partnership, and project management experience
  • Experience leading teams with a focus on people development and empowerment
  • Understanding of the Korean consumer behaviour and the digital landscape
  • Experience managing complex processes, involving multiple teams in different time zones
  • Excellent communication and negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels, both in person and remotely
  • Exceptional verbal and written communication skills in both Korean and English


AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.