[회사설명]
해외 유명 패션 브랜드 한국 전개 기업 [외국계]
[모집부문]
Brand Marketing Manager(부장급)
[담당업무]
- Main KPI is BET (Brand Equity Tracker) scores incl. saliency, desirability and perception
- Lead the brand marketing team in execution campaigns across various channels including PR, advertising, digital media, social media, ambassador, celebrities, influencers, and so on.
- Collaborate with product, sales, omnichannel teams to ensure branding consistency and integrity.
- Analyze market trends and competitive landscape to identify opportunities for growth.
- Plan annual and monthly brand marketing activities aligning with global strategies, and market insights (Eg. customer trend, diversification of communication channels, etc.)
- Identifying local trends and campaign objectives, build media plan with optimized media mix for digital, social media and OOH/DOOH channels for maximum saliency and cost efficiency.
- Build up constellation strategy leveraging continuous relationship building with managements of celebrities and key opinion leaders.
- Lead 360 degrees of product launch strategies (RTW, Shoes, LG, Sports, and Accessories)
- Manage the brand marketing budget efficiently, allocating resources to maximize ROI.
- Measure and report performance of all brand marketing campaigns, gaining insights and optimizing activities based on data.
- Develop brand marketing team members' skills and fostering synergy through collaborative teamwork.
- Guide, assign and supervise agencies (media, PR, event, production and digital)
[자격요건]
- 15-18 years of total professional experience and minimum 5-7years of experience with direct relevancy.
- Project managing skill - planning, organizing, time management, and problem solving skills
- Good communication skills incl. presentation, reporting, negotiation, coaching, etc.
- Appropriate attitude and manner to represent the brand as an employee ambassador.
- Strong industry networking with media, editors, influencers, and opinion leaders
- Strategic, logical, open minded, agile, and innovative
- Good sense of fashion retail, styling, market and customer trends
- Good communication both written and spoken English in business manner
- Direct experience on PR is preferred
- Fashion, cosmetic, premium lifestyle, and conglomerate experience preferred
- Team player, and a person with entrepreneurship
＊근무지
서울
＊직급
[부장급]
[제출서류]
국문/영문 이력서 및 자기소개서
[제출처]
담당자명 남정아 이사
전화번호 ***-****-****
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㈜엔터웨이파트너스는 주민등록번호 수집 금지 법령과 공정화에 관한 법률에 의거하여, 다음과 같은 정보를 수집하지 않습니다.
1. 구직자 본인의 생년월일을 제외한 주민등록번호
2. 구직자 본인의 용모,키,체중 등의 신체적 조건 / 출신지역,혼인여부,재산 / 직계 존비속 및 형제자매의 학력,직업,재산