[담당업무]

O Marketing & Communication Strategy and Plan
- Develop short, mid and long term strategic directions and lead the marketing and communication plan to increase brand’s market share and sales growth
- Plan the local marketing and communication calendar in alignment with the global guideline, proper coordination with regional marketing team as well as internal team alignment
- Define, implement and monitor marketing and communication activity (launches, renovations, repush of products, campaigns, field activities, competitor review..), leading the communication activities thru digital 360 activities link to on & off-line buzz and sales results
- Implement the marketing plan to increase brand awareness

O P&L Management
- Manage and is accountable for A&P budget: investment, profitability, stocks, inventory
- Monitor and review the marketing budget and spending by suggesting marketing point of view, monthly, quarterly, yearly
- Budget planning & implement and collaborate with business controller and function head to manage brand P&L successfully

O Product/Promotion marketing, Retail Marketing, CRM and Event etc
- Take ownership and create the right angle of product marketing plan execution.
- Supervise all product management activities (forecasting and importing for all SKUs, GWPs, Family sales, PA list, on-line sales stock, plan for HQ & local OOS status, etc), co-working with other functions (Q&R, SPM, DC, Purchasing, Planning ) and market research.
- Set up the CRM strategy and plan in line with brand strategy and direction
- Maximize and enhance customer experience toward Brand to plan and execute all retail marketing activities, monthly counter promotion, CRM events and so on.

O Communication Activity Management and Implementation
- Regularly develop and build upon relationships with all media & influencers including celebrities of any value to brands
- Provide guideline to Communication team for all the activities about the brand, products and campaigns and ensure that all publicity and coverage generated is conforming to the corporate requirements
- Maximize the brand and product presence through local ambassador, influencer activation, owned media platforms, strategic paid media, advertising, brand equity infused events, brand partnership and traditional PR.
- Identify new and proper/authentic way to approach influencer activations for each campaign
- Develop owned media platform strategy and provide guidelines to team for content strategy, while ensuring all contents on owned media platforms are consistent with the omni-channel expectations of consumers
- Continue to look for new media opportunities in line with brand strategies

O E/M-commerce business
- Closely work with E-commerce team to guide and provide the insight in terms of campaign objective, product insight and trend, proper target setting etc.

O Strategic communication with Region/Global proactively
- Get the support and alignment about the market need

O Team Development
- Advise the team’s objective setting and performance review by coaching and feedback.

[근무부서 및 직급/직책]

직급/직책: 매니저

[자격요건]

경력사항: 경력(12년 이상 )
학력사항: 대학교(4년)졸업

- University degree

- Minimum 12 years’ experience in consumer goods in an international company, preferably in the cosmetic industry.

- Effective, professional and cooperative communication skills in Korean and English

- Proactive and positive attitude, passion for the brand & cosmetics industry, interpersonal skills

- Sense of people and team management.

[우대사항]

외국어: 영어 회화가능,독해가능,작문가능