직무명 마케팅 근무형태 정규직 채용구분 경력 근무지 서울 직무소개 Overview We are looking for an experienced and data-driven leader to join our team as the Connection Audience Planning & Effectiveness Professional. This role will oversee the strategic planning, execution, and optimization of media, social influencer partnerships, and unified commerce initiatives. You will drive audience-centric media strategies that maximize marketing effectiveness and deliver measurable business results across digital, social, and e-commerce platforms. Key Accountabilities · Audience Planning & Effectiveness o Lead audience segmentation and targeting strategies, leveraging data and insights to develop impactful media plans that connect with the right consumers. o Utilize advanced analytics and market research to continuously refine audience profiles, ensuring all marketing efforts are relevant and effective. o Measure the performance of marketing campaigns, using key metrics to optimize reach, engagement, and ROI. · Media Strategy & Management o Develop and execute comprehensive media strategies across digital, traditional, and emerging platforms, ensuring a holistic approach to media planning. o Manage relationships with media agencies and partners, ensuring strategic alignment, media efficiency, and budget optimization. o Oversee the integration of paid, earned, and owned media, ensuring consistency across channels while maximizing brand exposure and audience engagement. · Social Influencer Management o Develop and execute a robust influencer marketing strategy, building long-term partnerships with influencers that align with brand values and objectives. o Oversee the identification, engagement, and management of social media influencers, ensuring they effectively promote the brand and drive authentic connections with target audiences. o Track influencer campaign performance and impact, ensuring measurable contribution to overall marketing objectives. · Unified Commerce Management o Lead the unified commerce strategy by integrating digital and in-store experiences, ensuring a seamless consumer journey across all touchpoints. o Oversee the execution of e-commerce and omnichannel marketing strategies that drive both online and offline sales. o Collaborate with sales, e-commerce, and retail teams to ensure alignment on promotions, product launches, and inventory management for a unified consumer experience. · Collaboration & Stakeholder Management o Work closely with cross-functional teams, including creative, product, sales, and analytics, to ensure media strategies align with broader marketing and business goals. o Act as the primary point of contact for internal stakeholders, ensuring smooth execution and communication of media and unified commerce initiatives. o Partner with external vendors, media agencies, and technology platforms to ensure campaigns are delivered on time and within budget. · Performance Optimization & Reporting o Continuously monitor and analyse the effectiveness of media and influencer campaigns, using data-driven insights to optimize performance and ROI. o Present regular reports on audience engagement, media spend efficiency, and e-commerce performance to key stakeholders and leadership. · Innovation & Trend Monitoring o Stay ahead of industry trends, new media channels, and influencer marketing innovations to drive forward-thinking strategies. o Identify and experiment with emerging technologies, platforms, and tools that can improve media management, audience targeting, and consumer engagement. 지원자격 Experience & Background · Bachelor’s degree in Marketing, Media Studies, Communications, or a related field. · 10-15 years of experience in media planning, audience targeting, social influencer management, and/or e-commerce marketing. · Proven track record of driving successful media and marketing campaigns with measurable results. · Deep understanding of audience insights, media analytics, and omnichannel marketing strategies. · Strong experience in managing influencer partnerships and unified commerce initiatives. · Excellent leadership and project management skills, with the ability to manage multiple initiatives in a fast-paced environment. · Proficiency with media planning tools, digital marketing platforms, and analytics tools. 우대사항 Preferred Qualification · Experience working in a global or large-scale environment preferred. · Strong knowledge of e-commerce platforms, unified commerce strategies, and omnichannel retail preferred. · Familiarity with influencer marketing platforms, performance tracking, and contract negotiations preferred. · Advanced knowledge of consumer behavior analytics and media effectiveness measurement preferred.