[¼öÀÔÂ÷] Product Management 

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  • New product launching
  • Income (pricing/volume/mix/grade walk/option) proposal for milestones (contract/launching)
  • Price positioning setting
  • Marketing platform (marketing strategy, USP, positioning statement, key messages)
  • Launching committee operation & host
  • product content preparation with marketing communications (sales guide, catalogue, homepage, etc.)
  • Product lifecycle management (MY, limited edition, etc.) *F/L preparation w/ Product Planning
  • Monthly price positioning monitoring
  • Competitor product analysis
  • Budgeting (enrichment, MSRP, trim mix, etc.)
  • Local buzz model development

Minimum Qualifications:

  • Bachelor¡¯s degree or above in related field
  • 7+ years of experience in product management, product planning, product marketing (Automotive marketing experience preferred)
  • English communication skills at native level (Frequent Presentation and communication with Global in English)


Job-Specific Skills:

  • Analytical skills and attention to detail
  • An understanding of trends and an ability to predict to market trend
  • passionate business driving ability based on Team working skills
  • Written and verbal communication skills
  • Experience with and an understanding of market & competitive research
  • Time and project management skills, including the ability to work on multiple projects at the same time
  • An ability to think strategically

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