Marketing & Sales Manager, Asia Region (flexible location)

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.


This position reports to

Regional Division Manager

Your role and responsibilities

In this role, you will be accountable for creating, planning and implementing Asia regional division marketing & sales strategies. You will proactively work with our global marketing & sales team and front-end sales team within the region to drive sales efficiency and end to end profitability. You will also develop the allocated regional markets by optimizing the product portfolios, managing market positioning, follow up sales action plans to achieve both the key qualitative and quantitative targets in a profitable way, ensure a high levels of customer satisfaction through sales and sales support processes. Additionally, you will also manage internal sales to other markets. The work model for the role is: hybrid #LI-Hybrid The role is contributing to the Motion Business Area in Large Motors and Generators in Asia. The ideal candidate is based in China (Shanghai), South Korea, Japan or Australia. You will be mainly accountable for: • Strategy: Responsible for establishing, planning and implementing the marketing & sales strategy for the allocated regional markets in accordance with the global division marketing & sales strategy, budget and efficiency targets. Define and execute ¡°go to market¡± strategies that secure ABB's competitiveness • Targets: Establish marketing and sales targets and ensure their achievement through regular oversight, definition and implementation of improvement plans as needed. • Sales activities: Responsible for achieving assigned growth in orders, margin and related objectives for the entire product portfolio. Work with Front End Sales on evaluation of potential new and existing customers and their needs, leads the team in a proactive pre & post-sales approach with a focus on solutions. Responsible for leading sales support team to ensure an efficient quoting process, developing sales and sales support competence to get superior customer experience. • Marketing activities: Responsible for the portfolios and positioning management, product marketing, strategic marketing plan for allocated regional markets on overall portfolio. Oversee competitive analysis and market segment definition activities. • Customer relations and satisfaction: Drive smooth collaboration between LSUs, back end technical support and operation, organize effective SOP to ensure high service level to customers, continuously improve customer satisfaction. Secure robust and efficient sales support and RFQ process. Establish global alignment of the region support teams • Volume, profit, price and cost: Identifies, monitors and maintains / exceeds the sales market price levels, evaluating pricing impact on the results. Ensures achievement of sales volume and product mix targets by setting appropriate price and margin for individual sales opportunities.

Qualifications for the role

More about us

The Large Motors and Generators Division offers a comprehensive product portfolio of large AC motors and generators. The Division¡¯s induction, synchronous and special design motors and synchronous generators power critical applications across industry, infrastructure and marine transportation. Combining the best available materials with superior technology, the large motors and generators are designed to operate efficiently and reliably, even for challenging processes or applications and to have low life cycle costs. We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com. We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory

Publication ID: GP93267565_E1