Are you looking for a brand management role that allows you to develop robust customer insights and shape promotional effectiveness? If so, this Associate Brand Manager role could be an exciting opportunity to explore.

As an Associate Brand Manager, you will support and develop the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products in GSK Korea.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

Key Responsibilities

Implementation & Support for marketing activities

• Support to develop strategical marketing plans for designated brands
• Take a lead of implementation tactical plans and ensure execution is in line with agreed timelines and budget
• Create contents and develop materials aligned with brand strategy along with copy approval support of promotional materials
• Develop tactics and training materials to communicate brand messages effectively and efficiently to customers
• Support for omnichannel marketing activities to improve efficiency in implementation
• Administrative work support as necessary

Market Data Research & Analytics

• Analyze and interpret market data from a range of sources (including primary and secondary market research)
• Analyze key performance indicators and financial reports for designated brands

Work with Field Force, Cross-functional Team, Agency

• Work effectively with field force to develop, implement and monitor strategies to achieve target
• Understand the interdependencies of cross-functional teams and ensure to have clear communication within the team and with all stakeholders, internal and external

Qualifications

• Bachelor’s degree and 2+ year of commercial experience in pharmaceutical industry
• Excellent verbal & written communication skill both in Korean & English
• High level of MS office skills (Excel, PowerPoint)

*LI-GSK

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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