Position : Consumer Insights Professional 

​Department : Strategy & Insights 

Reporting Structure : Head of Strategy & Insights

McDonald’s 

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us. From drive thru updates to delivery to mobile order, we are innovating quickly and growing.

Joining McDonald's means thinking big and preparing for a career that can have influence around the world. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values: Serve, Inclusion, Integrity, Community, and Family. From support of Ronald McDonald House Charities to our equal employment opportunity practices and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry, and planet.

 

Key tasks of the Job:

We are looking for a Professional, Consumer Insights to join our team to provide analysis and insight to fuel our efforts to accelerate growth of McDonald’s Korea. This role requires strategic thinking, balanced with strong project management and collaboration skills leading cross-functional teams. This individual should share our passion for business insights that informs real world business decisions. You will be working as part of S&I team supporting various functions in McDonald’s Korea and the Top Management Team.

•      Gathering data from internal and external sources
•      Analyzing information utilizing various statistical and trending techniques
•      Compiling results in a concise, meaningful and actionable format
•      Communicating results via written memos and in-person presentations 
•      Consulting with clients on an ongoing basis to:
•      Determine business needs
•      Provide ongoing support and counsel
•      Provide insight and direction
•      Interacting with other departments as part of a team that evaluates initiatives and communicates results
•      Completing various ad-hoc projects in a dynamic environment
•      Work with Consumer & Business Insights team to continually develop new methods, techniques to enhance our understanding of the business

Specifics the Job:         

           (a)  Required knowledge, education, and experience:

7+ years of experience required in related field (industries such as CPG, Food or Management Consulting, in the disciplines such as  Corporate Strategy, Consumer Insights or Business Insights, Brand/Product Management, Marketing, or Customer Experience).

Intellectual curiosity, along with excellent problem-solving and quantitative skills, including the ability to disaggregate issues, identify root causes and recommend solutions

Excellent leadership, interpersonal, project management and presentation skills to work effectively with teams throughout organization.

(b)   Skills:

Expert skills in multiple research methodologies, analytics (panels, big quant) synthesis, analytics and statistics and creative experience

Strong communicator, presenter, and self-starter who develops compelling materials that effectively communicates insights/strategies and is comfortable presenting to and influencing a broad range of stakeholders.

Excellent leadership, interpersonal, project management and presentation skills to work effectively with teams throughout organization.

Proven ability to impact and influence teams without formal authority.

Ability to articulate complex analysis in a simplified manner to a broad audience

(c)English: English proficiency preferred