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Brand Manager
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-Work with brand cycle planner, brand ambassador and agencies, develop, lead and deliver inspiring brand communication plans that support the brand growth agenda
-Ensure the brand image and story is faithfully represented and reflects brand standards in all public areas and activities promotional materials
-Engage sales teams to ensure buy in and execution of local plans against the agreed strategy and work with sales team to develop & implement customer specific initiatives e.g. tailored packs, promotions, outlet advertising, P.O.S.
-Build and manage effective relationship with consumers selected from direct marketing and tasting programs
-Develop a brand communications measurement/evaluation process that can be used in Korea market
-Manage brand A&P for more efficient and effective activity execution
-Conduct consumer research and market analysis to develop further brand strategy
-Work with Global Brand Team to deliver the sales & marketing growth in Korea
-Proactively identify opportunities for improving brand presence and driving distribution
-Generate positive impact through direct consumer and customer communications
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– Bachelor¡¯s Degree and Equivalent
– 5~8 years of experience in marketing experiences
– Similar or related industry preferred (Liquor and luxury)
– Strong brand management experience
– Fluent Korean and English
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