AB InBev´Â ¼¼°è 1À§ ¸ÆÁÖ ±â¾÷ÀÌÀÚ ¼¼°è 5´ë ¼ÒºñÀç±â¾÷À¸·Î 500°³°¡ ³Ñ´Â ºê·£µå¸¦ Æ÷Æ®Æú¸®¿À¸¦ º¸À¯ÇÑ ±Û·Î¹ú ¼±µÎ ±â¾÷ÀÔ´Ï´Ù. AB InBev Korea ¿Àºñ¸ÆÁÖ´Â Ä«½º, ÇѸÆ, OB¶ó°Å, ÇʱÂ, ¹öµå¿ÍÀÌÀú, ½ºÅÚ¶ó, È£°¡µç µî ¼ÒºñÀÚµéÀÇ ÀÔ¸À¿¡ ¸ÂÃá Â÷º°ÈµÈ ºê·£µå Æ÷Æ®Æú¸®¿À·Î ±¹³» ¸ÆÁÖ½ÃÀåÀ» ¼±µµÇÏ°í ÀÖ½À´Ï´Ù. ¿Àºñ ¸ÆÁÖ´Â Áö¼ÓÀûÀÎ Çõ½ÅÀ» ÅëÇØ »õ·Î¿î Á¦Ç°°ú ´õ °·ÂÇÑ ºê·£µå¸¦ ¸¸µé°í ÀÖÀ¸¸ç °í°´ ¹× Áö¿ª »çȸ¿ÍÀÇ ´õ¿í ÀÇ¹Ì ÀÖ´Â °ü°è¸¦ ¸¸µé±â À§ÇØ ³ë·ÂÇÕ´Ï´Ù.
¿Àºñ¸ÆÁÖ Marketing ºÎ¹®¿¡¼ National Brands Insight Sr. Manager¸¦ ä¿ëÇÏ°íÀÚ ÇÏ´Ï, ¾Æ·¡ ÁÖ¿ä ¾÷¹« ¹× ÀÚ°Ý¿ä°ÇÀ» »ó¼¼È÷ »ìÆ캸½Å ÈÄ Áö¿ø¹Ù¶ø´Ï´Ù.
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- Lead category consumer and market insight to deliver consumer-centric implications for the business
- Support National Brands(CASS, Hanmac, OB Larger, FiLGOOD etc.) and Innovation team by identifying insight requirement and delivering most appropriate research design and result
- Monitor/Track Brand and commercial performance to deliver consolidated insight and manage team to deliver key tracking deliverable on-time
- Brand Strategy:
Conduct Pre & Post Campaign learning plan for all key national brand campaigns and key
competition
Build strong consumer research/learning discipline managing internal stakeholders
Provide comprehensive brand performance analysis for 1 year Planning
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- Able to draw data-based insights to continually seek opportunities, identify new prospects to improve insight quality
- More than 8 years of experience in Strategy/Consumer research/Consulting area
- Minimum 4 years experience in consulting/research agency is a must
- Working experience in multinational FMCG companies and major international research/consulting agency
- Strong communication, follow-up, organizational, and presentation skills
- Proactive and constantly seeking for better quality of the work
- Comfortable communicate in verbal & written communication skill in both English & Korean
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ABInBev : https://www.ab-inbev.com
¿Àºñ¸ÆÁÖ : https://www.ob.co.kr
Linked In : https://www.linkedin.com/company/abinbevkoreaobc