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Àü¹®ÀǾàÇ° ºñ´¢±â Áúȯ Á¦Ç°_Åäºñ¾ÖÁî, ½Ã¾Ë¸®½º À» ´ã´çÇÏ´Â PCQE (Primary Care Quality of life Enhancement) Marketing
[Àü¹®ÀǾàÇ°] Á¦Ç° - Àü¹®ÀǾàÇ° | Çѵ¶ (handok.co.kr)
1. Marketing planning & implementation
Resource allocation: Products mix against targets, A&P allocation efficiency
Long-term franchise strategy and planning: portfolio growth, alliance/business partnership
Timely report the supervisor according to objectives mutually agreed upon from year-to-year.
Take a ownership of specific brand performance measures
Perform developmental project base such as secondary market research, data analysis and etc.
Conduct a variety of administrative functions such as medical legal mark-ups, material development, clinical study utilization & field force communication, all essential to the day to day operation of the brand
2. Key customer management :
Regular visit to target physicians
Provide physicians with updated highly scientific information on product & disease
Shape physicians¡¯ view on the disease and establish need for product
3. Scientific program support
Develop key speakers to become strong advocates for the product & therapeutic class
Lead scientific initiatives to build clinical evident and implement medical programs
Search & provide updated articles on the product and develop key message
Deliver MR product training
4. People, Capabilities, and Management:
Talent acquisition
Responsible for compliance with all legal requirements of company policies and ensure strict compliance
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