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[담당업무] O Media
- Assist to an efficient and integrated offline/online media plan
- Work closely with agencies and HQ to define media selection and planning
- Ensure consistency of media investment across the year and secure prime positions with the support of media agency
- Track media & social media landscape evolution and changes
- Manage local social media content
- Coordinate advertising material production & operation
O Communication
- Support and execute PR& communication plans and programmes, also work closely with HQ to ensure corporate guidelines are respected
- Ensure brand image is strictly respected through at all times
- Overlook translation and proof reading for all brand materials in order to keep consistency in communication
- Explore potential partnerships
O Press Relations
- Maintain and increase brand visibility on appropriate media channels
- Maximising potential publicity by supporting marketing plan and execution including celebrities/ Influencers working with media and the agency
- Regularly develop and build relationships with the target media to enhance Brand image
- Develop the press release of products and activities to ensure publicity generated
- Ensure brand guidelines are well applied on brand exposureArrange press trips
O Event
- Ensure qualitative execution and all aspects are within corporate guideline
- Support to develop and manage yearly event & promotion plan and make sure to maximise ROI
- Prepare and execute events/promotional activities and supervise on-site operations of events
- Work closely with sales team to achieve sales performance with branding effects:
- Manage in-store promotions and VIP treatments
- Develop and share MMS with boutiques for special occasions
- Run pop-up booth/stores for special occasions & product launches
- Manage and provide visual assets for marketing activities; MMS, email, invitation, exhibition, etc. following brand guideline
- Develop cross industry partnership for co-marketing event
- Event & Promotion budgets monitoring & reporting to Marketing deputy director on monthly basis
- Monitoring competitors marketing activities
O VM & Trade Marketing (Commercial support)
- Support brand visibility on retailers’ channels by providing brand assets to retailers
- Support on planning & execution of local trade marketing; i.e. regular in-boutique promotion to drive sales for retail & wholesale and follow up on boutiques’ ad-hoc requests to support sales activity (GWP/ Promotional material for sales)
- Manage stock of annual POS materials, publications, and gift
- Manage window animation waves, iconography, product displays in the defined locations as per HQ guidelines
- Implement the display change from VM guidelines within store and keep the VM standard
- Manage VM report in regular basis and as per HQ request
O Budget management
- Control on budget status and monitor all expenses related to marketing and communications in coordination with local F&A
O Reporting & Analysis
- Monthly, quarterly, annual report of all activities
- Monitor and report competitors’ activities
[근무부서 및 직급/직책]
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[자격요건] 경력사항: 경력(5년 이상 )
학력사항: 대학교(4년)졸업
직무기술: Marketing , Communication Supervisor
- Minimum
5 years’ experience in Marketing/Communication and PR -
Fluent in written and spoken English and Korean (Speaking can be comparable in
mediocre) - Able
to work under tight deadlines & pressure -
Dynamic, pro-active, responsible, accountable, thorough thinking &
sensitive to numbers, -
Efficient, detail & results- oriented & hard-working -
Ability to multi-task, be-Flexible, committed - Strong
computer skills: Microsoft Office
- Preferred for experienced in FMCG, F&B,
Cosmetics industry
[우대사항] 외국어: 영어 회화가능,독해가능,작문가능
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