ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

1. Lead the Communications team ensuring purposeful growth in engagement and donor response.
2. Build brand awareness of the organization through strategic web, print, video, social media, traditional media, and event promotion with the goal of support.
3. Establish annual or other periodic marketing plans and campaigns ensuring donor growth and retention.
4. Lead specific promotional projects to communicate ministry programs of the organization 
5. Serve as the primary point of contact with local media.
6. Stay in regular communication with IHQ Communications Senior Director and OCC Assistant Director, Affiliate Relations, to ensure alignment between IHQ and Korea with respect to marketing, media, editorial and messaging standards, and creative and branding standards throughout print and web-based promotion.
7. Ensure communications pieces are reviewed and approved by relevant IHQ staff when required by global communications guidelines.
8. Stay in regular communication with IHQ Broadcast to ensure alignment between IHQ and Korea in regards to video-related production and content.
9. Ensure consistent brand representation of the ministry to all constituencies; internal and external.
10. Build and develop analytics metrics to implement, and evaluate effectiveness of, promotional tools and strategies.
11. Develop partnerships with trusted print agencies to ensure quality and timely production and delivery of ministry print pieces.
12. Stay informed about the programs, projects, and activities.
13. Work with IHQ Communications to implement a global system to share stories, statistics and reporting.
14. Responsible for expanding and deepening the brand.
15. Develop promotional content to educate and mobilize participation, including churches, groups, foundations, and individuals.
16. Develop and grow partnerships through appropriate media outlets and organizations.  This includes managing high-end influential personalities who support the ministry.
17. Develop and manage budget.
18. As necessary, travel locally, regionally, nationally and internationally to support, lead and evaluate all marketing and brand strategy efforts.
19. Follow policies and procedures of the Company as set forth in the Policy Manual.