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Á÷¹«»ó¼¼ OTC ÀϹÝÀǾàÇ° ¸¶ÄÉÆà ´ã´ç (´ã´ç Ç°¸ñÀº Èĺ¸ÀÚÀÇ °æÇè°ú ¿ª·® È®ÀÎ ÈÄ ¹èÁ¤ ¿¹Á¤)
  1. Target achievement
    • ÁøÃëÀû, ÇÕ¸®Àû ¸ñÇ¥ ¼ö¸³ ¹× ´Þ¼º
  2. Planning & implementation
    • Strategic business & marketing planning
      • BrandÀÇ ¼º°øÀ» À§ÇÑ Àü·«Àû »ç¾÷ °èȹ, ¸¶ÄÉÆà °èȹ ¼ö¸³
      • âÀÇÀû, È¿À²Àû ¼¼ºÎ ½ÇÇà °èȹ ¼ö¸³
      • ½Å»ç¾÷À» À§ÇÑ »õ·Î¿î business modelling, system development ÁÖµµ
    • Efficient & effective management & implementation
      • ¸ñÀû¿¡ ºÎÇÕÇÑ ÃÖ´ëÀÇ È¿°úÀÇ °ÅµÎ±â À§ÇÑ Àû½Ã¼º ³ô°í È¿À²ÀûÀÎ ½ÇÇà·Â
      • È¿À²Àû ½ÇÇàÀ» À§ÇÑ ¿µ¾÷ ¹× Ÿ ºÎ¼­¿ÍÀÇ Çù·Â
      • AgentÀÇ È¿À²Àû management
  3. Market intelligence
    • Market & environment analysis
      • ½ÃÀåºÐ¼®À» À§ÇÑ ÀÚ·á È®º¸, À̸¦ À§ÇÑ °èȹ ¼ö¸³
      • °æÀïȯ°æ ÆÄ¾Ç ¹× °æÀï»çÀÇ µ¿Çâ ¾÷µ¥ÀÌÆ®
      • È®º¸µÈ ÀÚ·áÀÇ ¸é¹ÐÇÑ ºÐ¼®À» ÅëÇØ À̸¦ °èȹ¿¡ ¹Ý¿µ
    • ȯ°æÀû, Á¦µµÀû Àå¾Ö¿äÀÎÀ» ±Øº¹Çϱâ À§ÇÑ ÁÖµµÀû Çൿ
  4. Customers & stakeholders management
    • °í°´À» ÅëÇÑ °¡Ä¡ âÃâ
    • Àü¹ÝÀûÀÎ °í°´ ÆÄ¾Ç ¹× °í°´ À¯Çüº° management ÁÖµµ
    • ÁÖ¿ä stake holder (Á¤ºÎ, °ü·Ã ´Üü µî) management ÁÖµµ
    • KOL development ¹× management
    • ÆÄÆ®³Ê»ç¿ÍÀÇ ±ä¹ÐÇÑ Çù·Â
  5. Sales force cooperation
    • Tranining: Á¦Ç° Àü¹Ý, °æÀïÇ° ¹× ½ÃÀå¿¡ ´ëÇÑ ÀÌÇØ, ´ëÀÀ ¹æ¹ý
    • È¿À²Àû ½ÇÇàÀ» À§ÇÑ filed work support ¹× °í°´, ½ÃÀåÀÇ ´ÏÁî ÆľÇ
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  • ÇØ¿Ü ÆÄÆ®³Ê»ç¿Í ¿øÈ°ÇÑ ¼ÒÅëÀÌ °¡´ÉÇÑ ¿µ¾î ¼öÁØ
  • Multi-National Company °æÇè º¸À¯ÀÚ ¿ì´ë
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[°æ·Â] ´ç´¢/¼øȯ±â Àü¹®ÀǾàÇ° Marketing
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Á÷¹«»ó¼¼ Àü¹®ÀǾàÇ° ¼øȯ±â ¿µ¿ªÀÇ Á¦Ç°À» ´ã´çÇÏ´Â Marketing
[Çѵ¶ Àü¹®ÀǾàÇ°] https://www.handok.co.kr/product/list/001/
  1. Marketing planning & implementation
    • Resource allocation: Products mix against targets, A&P allocation efficiency
    • Long-term franchise strategy and planning: portfolio growth, alliance/business partnership
    • Timely report the supervisor according to objectives mutually agreed upon from year-to-year.
    • Take a ownership of specific brand performance measures
    • Perform developmental project base such as secondary market research, data analysis and etc.
    • Conduct a variety of administrative functions such as medical legal mark-ups, material development, clinical study utilization & field force communication, all essential to the day to day operation of the brand
  2. Key customer management :
    • Regular visit to target physicians
    • Provide physicians with updated highly scientific information on product & disease
    • Shape physicians¡¯ view on the disease and establish need for product
  3. Scientific program support
    • Develop key speakers to become strong advocates for the product & therapeutic class
    • Lead scientific initiatives to build clinical evident and implement medical programs
    • Search & provide updated articles on the product and develop key message
    • Deliver MR product training
  4. People, Capabilities, and Management:
    • Talent acquisition
    • Responsible for compliance with all legal requirements of company policies and ensure strict compliance
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  • More than 3 years marketing experience : Must
  • Commercial experience of Cardiovascular field in pharmaceutical firm : preferred
  • Intermediate English communication/Presentation skill
  • High level communication skills
  • Proven project management skill (in the planning and new business case) : Understanding of P&L analysis
  • Creative and innovative approaches to problem solving
  • Strategic orientation
  • Pro-activity and willingness to initiative
  • Ability to foster and manage productive biz relationship with external stakeholders
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  1. Performance Management
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      • ºÐ±âº° Àåºñ ¼³Ä¡ ¿¹»ó ¸®½ºÆ®¸¦ ¸¶ÄÉÆðú °øÀ¯
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    • ¸ñÇ¥ ¼ö¸³ ½Ã ±¸Ã¼ÀûÀ¸·Î ÆÀÀå°ú ÇùÀÇÇÏ°í ±×°ÍÀÌ ´Þ¼ºµÉ ¶§±îÁö ²÷ÀÓ¾øÀÌ µµÀü ÇÔ.
      • Àåºñ ¼³Ä¡ ½Ã ÀÓ´ë/ÆǸŠ°è¾à¼­ ÀýÂ÷ ÁøÇà
      • °Å·¡Ã³ º° °í°´ °ü¸®
  2. Communication ¹× Á¤º¸ °ü¸®
    • ³»ºÎ, ¿ÜºÎ ÆÄÆ®³Ê¿ÍÀÇ ¿øÈ°ÇÑ communication ¹× partnership
    • Á¤È®ÇÑ È¸»çÁ¤Ã¥ ¼÷Áö
    • ½ÃÀå Á¤º¸ ¼öÁý ¹× º¸°í
    • Compliance Áؼö
    • ROI management (Àåºñ ¼³Ä¡ ½Ã ±ÔÁ¤ Áؼö)
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  • TOEIC 700Á¡ ÀÌ»ó ¼ÒÁöÀÚ È¤Àº ÀÌ¿¡ »óÀÀÇÏ´Â À¯È¿ÇÑ ¿µ¾î °øÀξîÇмºÀû ¼ÒÁöÀÚ
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