Manager, SPOMA Partner Management (6month), Brand adidas
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
Develop and implement a Sports Marketing strategy for responsible sport(-s) in alignment with Global guidelines and ensure its execution in SK market with local relevancy.
KEY RESPONSIBILITIES:
Implement aligned Global Sports Marketing strategy and manage the execution of all contractual adidas obligations
Monitor and execute the Sports Marketing activation of contractual rights and benefits granted within the respective sponsorship / license agreement
Provide partners (athlete, team, federation, league) with the best service and excellent relationship management
Manage local Sports Marketing MWB and Product order & inventory to provide athletes with best-in-class service to ensure the Brand reputation is well-established and managed
Implement and track product endorsement strategies with partners, ensuring the relevant products/technologies are always worn and visible
Drive Sports Marketing relationship and servicing of partners and ensure proper maintenance of AMS system; CAF, PAT etc.
Input of SK market needs and requirements for create the best market partner portfolio.
Establish and manage a brand-relevant local partner portfolio to support brand campaigns and activation plans.
Support local events in close collaboration with Brand Activation team.
Support global relevant events on occasions where the market is hosting the event (e.g. FIFA World Cup) align with the global direction.
Track and monitor potential partners as well as current partners¡¯ performance results and reflect them into Sports Marketing Portfolio plans to maximize Sports Credibility and future activation opportunities.
Ensure the consistency of global standard and apply to local partners¡¯ agreement
Monitor partner prospects and secure the most relevant yet impactful ones that contribute to Brand Credibility
High confidentiality is required for all information related to partners and contracts
KPI¡¯s:
Secure relevant and in-time partner portfolio
Partner performance and activation management – tracking and analysis
Consistent partner relationship management
Compliance to MWB guidelines
Effective and efficient management of MWB and Product order & inventory
KEY RELATIONSHIPS:
Global SpoMa/ Brand Partnership
Global & Local BUs
Global & Local Brand Activation
Brand Director
Channels (WHS/Retail/ECOM)
External partners and influencers (Athletes, Federations, Clubs, Leagues, Agencies.)
KNOWLEDGE, SKILLS AND ABILITIES:
Fact-based and strategic tactics required when securing partners
Strong interpersonal and communication skills (e.g. relationship management, facilitation, etc.)
Strategic thinking with deep sports marketing knowledge
Experience in Sports Marketing- federation, clubs, SpoMa agency preferred
Strong influencing skills and negotiation skills
High presentation skills and MS office skills
Experience in both market and above market organization preferred
Experience in budget management
Fluent in English (verbal and written)
Fluent in local language (if applicable)
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
University degree in business with marketing focus and ideally exposure to sports or a University degree in sports marketing or other exposure to marketing
Sporting goods industry experience preferred
Proven track record in managing teams
Over 5 years of Sports Marketing experience
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE¡¯S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company¡¯s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.