Marketing & Communication Director - 외국계 하이엔드 주얼리 브랜드

헤니앤머코이

Marketing & Communication Director

- 외국계 하이엔드 주얼리 브랜드

모집부문 및 자격요건

모집부문	담당업무	자격요건	인원
Marketing & Communication	[담당업무] I. Media & PR - Implement & adapt BRAND’S Media & PR strategy in Korea - Korea Local Media & PR budgets management as setting the media plan - Work with the brand Media agency: brief, budget set up and follow up, strategy and planning Offline & online, buying negotiations, plan activation, tracking and optimization of campaign performances - Contents development: co-working with titles to make efficient tie-ups including pictorial & Advertorial - Manage Digital Media development in the country - Social budgets & actions follow up with dedicated teams - Develop advertising materials and trace the delivery - Networking: Build and maintain relationships with key national press & influencers - Coordination with HQ to collect and communicate the assets - Distribution of corporate assets such as press kits and press releases - Organize press & institutional events - Planning & Pitching Press Release - Organizing Press trip to WW level for JW launching & HJ Event - Searching for the opportunity of celebrity dressing & PPL - Media & PR analysis & reporting including competitive - Support Brand Ambassador actions - Select the right agency, especially for the un-occasion action - Communicate necessary information about Media & PR exposure to the boutiques - Yearly local communication planning and execution, co-work with APAC and HQ Communication team II. social media - Manage local Social agencies - Social budget management including paid activation - Adapt and create local content in collaboration with HQ communication team - Social Competitive analysis & reporting including GA III. Event - Adapt HQ guidelines and build a local Event plan to support and accelerate local business - Lead this local Event activity, monitor the ROI of each action, and share monthly reports with HQ 360 teams: events, pop-ups, commercial or visibility actions with business partners, CRM actions - Share with the HQ Trade Marketing Project Manager, local needs and suggest relevant tools or actions - Lead the coordination with selected and relevant vendors, agencies, and third parties to implement local actions successfully - Negotiate and finalize the contract details for the related activities. Ensure all activities comply with company policy and SOP - Ensure to post-event report to HQ/ APAC - Ensure and share with HQ a continuous competitive analysis and reporting on new/ existing event actions - Guide and monitor the team to execute event activities from A to Z plus ROI monitoring to make sure the implementation is properly and in line with HQ guidelines - Define the yearly budget and budget plan with related actions, including pop up plans - Monitor the expenses according to the Company guidelines IV. CRM & Customer Experience - Monitor customers’ KPIS and elaborate & implement specific action plans to accelerate recruitment - Adapt and build specific actions according to local needs and share with HQ CRM - Be actively part of the construction and implementation of the clienteling project - CRM & customer experience competitive analysis and reporting to HQ CRM - Organizing Gift to induce revisiting & purchasing of the clients - Plan the clients’ contact method to deliver the brand news including novelties V. VM - VM budget management including paid activation - Managing Creativity setting including material order & Disposal - Distribution of VM guidelines to the boutique level to maintain the neat condition VI. ETC - Editorial material Management: Translation management to deliver brand code and emotion with appropriate language / Budget control - Homepage creation Management: HP creation request for the necessary info. and updated look - Support POSM action.	[자격요건] 경력사항: 경력(10년 이상 ) 학력사항: 대학교(4년)졸업 직무기술: Communication, Media - Degree holder - strong communication skills needed in both MEDIA & PR - Recognized key player within Korea with 10+ years of significant experience working in a multinational group combined with experience in event communication management/public affairs/trade association, strong social network - Good command of written and spoken English - Strong business acumen - Result oriented, organized - Strong digital skills (e-advertising, social) - Result-oriented working style; making and driving things happen to acquire setting goals - Sophisticated communication skills to handle different stakeholders to get satisfaction and win-win results - Able to monitor the vendors to follow the process - Strong project management abilities: managing, communicating, timelines, defining clear objectives, and delivering key insights - Excellent people and communication skills to effectively deal with personnel at all levels - Flexibility and be able to work under pressure and handle uncertainty - Mature and proactive with good communication & interpersonal skills. [우대사항] 외국어: 영어 회화가능,독해가능,작문가능

모집부문

담당업무

자격요건

인원

Marketing & Communication

[담당업무]

I. Media & PR
- Implement & adapt BRAND’S Media & PR strategy in Korea
- Korea Local Media & PR budgets management as setting the media plan
- Work with the brand Media agency: brief, budget set up and follow up, strategy and planning Offline & online, buying negotiations, plan activation, tracking and optimization of campaign performances
- Contents development: co-working with titles to make efficient tie-ups including pictorial & Advertorial
- Manage Digital Media development in the country
- Social budgets & actions follow up with dedicated teams
- Develop advertising materials and trace the delivery
- Networking: Build and maintain relationships with key national press & influencers
- Coordination with HQ to collect and communicate the assets
- Distribution of corporate assets such as press kits and press releases
- Organize press & institutional events
- Planning & Pitching Press Release
- Organizing Press trip to WW level for JW launching & HJ Event
- Searching for the opportunity of celebrity dressing & PPL
- Media & PR analysis & reporting including competitive
- Support Brand Ambassador actions
- Select the right agency, especially for the un-occasion action
- Communicate necessary information about Media & PR exposure to the boutiques
- Yearly local communication planning and execution, co-work with APAC and HQ Communication team

II. social media
- Manage local Social agencies
- Social budget management including paid activation
- Adapt and create local content in collaboration with HQ communication team
- Social Competitive analysis & reporting including GA

III. Event
- Adapt HQ guidelines and build a local Event plan to support and accelerate local business
- Lead this local Event activity, monitor the ROI of each action, and share monthly reports with HQ 360 teams: events, pop-ups, commercial or visibility actions with business partners, CRM actions
- Share with the HQ Trade Marketing Project Manager, local needs and suggest relevant tools or actions
- Lead the coordination with selected and relevant vendors, agencies, and third parties to implement local actions successfully
- Negotiate and finalize the contract details for the related activities. Ensure all activities comply with company policy and SOP
- Ensure to post-event report to HQ/ APAC
- Ensure and share with HQ a continuous competitive analysis and reporting on new/ existing event actions
- Guide and monitor the team to execute event activities from A to Z plus ROI monitoring to make sure the implementation is properly and in line with HQ guidelines
- Define the yearly budget and budget plan with related actions, including pop up plans
- Monitor the expenses according to the Company guidelines

IV. CRM & Customer Experience
- Monitor customers’ KPIS and elaborate & implement specific action plans to accelerate recruitment
- Adapt and build specific actions according to local needs and share with HQ CRM
- Be actively part of the construction and implementation of the clienteling project
- CRM & customer experience competitive analysis and reporting to HQ CRM
- Organizing Gift to induce revisiting & purchasing of the clients
- Plan the clients’ contact method to deliver the brand news including novelties

V. VM
- VM budget management including paid activation
- Managing Creativity setting including material order & Disposal
- Distribution of VM guidelines to the boutique level to maintain the neat condition

VI. ETC
- Editorial material Management: Translation management to deliver brand code and emotion with appropriate language / Budget control
- Homepage creation Management: HP creation request for the necessary info. and updated look
- Support POSM action.

[자격요건]

경력사항: 경력(10년 이상 )
학력사항: 대학교(4년)졸업
직무기술: Communication, Media

- Degree holder

- strong communication skills needed in both MEDIA & PR

- Recognized key player within Korea with 10+ years of significant experience working in a multinational group combined with experience in event communication management/public affairs/trade association, strong social network

- Good command of written and spoken English

- Strong business acumen

- Result oriented, organized

- Strong digital skills (e-advertising, social)

- Result-oriented working style; making and driving things happen to acquire setting goals

- Sophisticated communication skills to handle different stakeholders to get satisfaction and win-win results

- Able to monitor the vendors to follow the process

- Strong project management abilities: managing, communicating, timelines, defining clear objectives, and delivering key insights

- Excellent people and communication skills to effectively deal with personnel at all levels

- Flexibility and be able to work under pressure and handle uncertainty

- Mature and proactive with good communication & interpersonal skills.

[우대사항]

외국어: 영어 회화가능,독해가능,작문가능

근무조건

고용형태: 정규직
급여조건: 회사내규 협의 후 결정

전형단계 및 제출서류

전형단계: 서류전형 > 면접진행 > 최종심사 > 최종합격
추가 제출서류
- 상세 경력 위주의 국영문이력서(MS Word 파일)
- 응시분야 / 연락처 / 연봉(현 연봉 & 희망 연봉) 기재

접수방법

채용시

접수방법: 인크루트 채용시스템, 이메일
접수양식: 인크루트 이력서, 자유양식

기타 유의사항

입사지원서 및 제출서류에 허위사실이 있을 경우 채용이 취소될 수 있습니다.