Company: Swatch Group Korea Department: Mido Job Title: PR & Marketing Executive Job Level: Associate Reporting Line: Brand Manager of Mido About US: Swiss watchmaker Georges Schaeren founded MIDO in 1918. The name MIDO – derived from “yo mido” meaning “I measure” in Spanish – expresses a deep attachment to the measurement of time. Sustained by its founder’s visionary strength, the brand continues to combine watchmaking expertise, innovation, functionality and aesthetics. Cutting-edge technology, movements renowned for their precision, materials of superior quality, and original yet timeless designs are the pillars of MIDO’s unique know-how. The brand draws on its expertise to proudly showcase mechanical and aesthetic features that meet the highest standards of Swiss watchmaking and to make high-end quality affordable. MIDO’s watches are fitted with the latest-generation automatic movements, with impressive power reserves and excellent resistance to magnetism. Responsibilities: Marketing Planning & Execution Overall responsibility for all marketing activities to increase brand awareness. Develop the marketing plan for the brand in alignment with HQ brand objectives. Proactively lead campaigns and coordinate with sales activities across distribution channels. Prepare the local brand marketing budget, ensuring all costs assigned by HQ are well controlled. Conduct market research, track campaigns and launches, and provide regular qualitative reports to HQ. Collaborate closely with the e-commerce team to align with the brand strategy action plan and maximize sales. Media Responsible for media planning and execution across print, OOH, TVC, and digital channels. Develop and lead digital implementation by understanding market needs, following HQ guidelines, and ensuring local-level execution. Work closely with the advertising agency to achieve optimal results. PR & Event Prepare and present operational data for sales meetings. Provide flash report updates. Generate daily and weekly reports (sell-out). Use RMIS (sell-out, stock) in the SGK system. Compile monthly reports, including product analysis for HQ, promotion results, and sales data. Translate and localize manuals and training materials to enhance sales staff knowledge Collaborate closely with the PR agency to ensure quality, on-brand execution in all activities, and manage and control samples. Others Support the brand manager in setting the business plan. Ensure close collaboration with the service team and agency to maximize synergies. Provide timely reports to HQ. Qualifications: Minimum of 4 years of experience in PR and marketing. Relevant experience with global fashion, beauty, and lifestyle brands preferred. Understanding of community and relationship building with fashion and trade insiders (celebrities, media, influencers) is essential. Deep understanding of the synergies between owned, paid, and earned media. Fluent in English, with strong verbal and written communication skills. Positive mindset with a can-do attitude. Proficiency in MS Office, with a focus on Excel, preferred. Why Join Us? As part of our team, you’ll have the opportunity to work on exciting projects that directly impact the brand experience of Mido. We offer a dynamic work environment, competitive compensation, and the chance to be part of a global luxury brand.