Asso. Cass Communication & Activation Director
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Lan & execute overall brand marketing activation (Brand event, Campaign activation, and overall brand experience that adds value to the brand.)
- 1YP brand communication planning
- Able to build strategic 360 brand activation plan especially brand event & experience
- Able to manage and control large investment (both activation investment as well as understanding media
investment impact)
- Cooperate with Internal & External partners to develop brand experience campaign & program
- Strong internal & external stakeholder management skills as initiating brand collaboration opportunities including strategy, creative cell as well as sales team
- Study market opportunities, competition, brand portfolio and margin pool analysis for brand expansion
- Lead & Execute brand communication production and brand events with external partners
- Able to present creative / activation ideas and plans to senior leadership in English and Korean
¢ºÀÚ°Ý¿ä°Ç
Bachelor¡¯s degree or above, preferably in Marketing, Communication, Commercial or related field
- Understands the external environment (competitive and market) and identifies new sources of opportunity
- Balances facts with intuition to distill complex opportunities into compelling business cases
- Anticipates future trends to engage and recruit youth consumers
- Crafts a vision for what the brand / category / market could be
- Demonstrates judgment to define a compelling core creative idea
- Understand how to utilize marketing assets and strategic alliances to create stronger connections w/ consumers
- Deploys discipline and process to improve impact and speed to market
- Understand how to leverage & best manage agencies (briefs, evaluations, etc.)
- Good negotiation and inter-person communication skill
- Planning, execution, control and evaluation
- Teamwork spirit
- Fluent proficiency in verbal and written English/Korean
- Good negotiation and strong communication skill
¢ºTeam Introductions
National Brands leads marketing for all local brands, this role is to lead Cass brand management. National team structure is divided into three cells. (Portfolio strategy / Creative comm strategy / Comm and Activation)
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