National Brands Strategy Sr. Manager
ABInBev´Â ¼¼°è 1À§ ¸ÆÁÖ ±â¾÷ÀÌÀÚ ¼¼°è 5´ë ¼ÒºñÀç±â¾÷À¸·Î 500°³°¡ ³Ñ´Â ºê·£µå¸¦ Æ÷Æ®Æú¸®¿À¸¦ º¸À¯ÇÑ ±Û·Î¹ú ¼±µÎ ±â¾÷ÀÔ´Ï´Ù. AB InBev Korea ¿Àºñ¸ÆÁÖ´Â Ä«½º, ÇѸÆ, OB¶ó°Å, ÇʱÂ, ¹öµå¿ÍÀÌÀú, ½ºÅÚ¶ó, È£°¡µç µî ¼ÒºñÀÚµéÀÇ ÀÔ¸À¿¡ ¸ÂÃá Â÷º°È­µÈ ºê·£µå Æ÷Æ®Æú¸®¿À·Î ±¹³» ¸ÆÁÖ½ÃÀåÀ» ¼±µµÇÏ°í ÀÖ½À´Ï´Ù. ¿Àºñ ¸ÆÁÖ´Â Áö¼ÓÀûÀÎ Çõ½ÅÀ» ÅëÇØ »õ·Î¿î Á¦Ç°°ú ´õ °­·ÂÇÑ ºê·£µå¸¦ ¸¸µé°í ÀÖÀ¸¸ç °í°´ ¹× Áö¿ª »çȸ¿ÍÀÇ ´õ¿í ÀÇ¹Ì ÀÖ´Â °ü°è¸¦ ¸¸µé±â À§ÇØ ³ë·ÂÇÕ´Ï´Ù. ¿Àºñ¸ÆÁÖ MarketingºÎ¹®¿¡¼­ National Brands Strategy Sr. Manager ¸¦ ä¿ëÇÏ°íÀÚ ÇÏ´Ï, ¾Æ·¡ ÁÖ¿ä ¾÷¹« ¹× ÀÚ°Ý¿ä°ÇÀ» »ó¼¼È÷ »ìÆ캸½Å ÈÄ Áö¿ø¹Ù¶ø´Ï´Ù. ¼Ò¼Ó/ÆÀ : Marketing / National Brands Æ÷Áö¼Ç ¸í : National Brands Strategy Sr. Manager ±Ù¹«Áö : »ï¼ºµ¿ ¾Æ¼ÀŸ¿ö °í¿ë ÇüÅ : Á¤±ÔÁ÷ (6°³¿ù ¼ö½À±â°£ / 100% ±Þ¿©Áö±Þ) People Managing : N ¢º´ã´ç¾÷¹« 1. Support a team leader for strategic initiatives for national brands as below - Develop portfolio strategies for national brands - Create a one-year plan for each brand, including defining the target audience and key objectives. - Establish and monitor brand KPIs - Create key report materials for a marketing team, regional teams and global teams - Participate in innovation projects to explore new business opportunities and develop new products - Build the brand identity for each brand - Implement and manage brand architecture 2. Provide guidance and direction to brand managers for campaigns, activations, etc. - Offer advice based on consumer insights and market trend analysis. - Identify key insights and create action plans based on consumer research and market performance trends - Manage the consumer research process in collaboration with the insights team 3. Participate in the creation and management of monthly/quarterly reports and presentations 4. Collaborate actively with various stakeholders and cross-functional teams - Work closely with trade marketing, sales, innovation teams, and others to ensure alignment and execution 5. Liaise with global teams & global agencies and lead or participate in global Meetings ¢ºÀÚ°Ý¿ä°Ç - Strong ability in consumer insights and analysis. - Proficient in documentation and MS Office (PowerPoint and Excel). - Effective team player with strong collaboration skills. - Passionate about delivering maximum results. - High resilience and flexible thinking for problem-solving. - Business english (Email, documenting, call & meeting) ¢ºTeam Introductions The team you will be joining is the NB Strategy & Portfolio team, which is part of the National Brands team within the Marketing department. This team primarily works on national brands (Cass & Hanmac mainly). ¢ºTips for the Candidate - This position requires excellent communication skills above all, as it involves active collaboration with various teams. - Additionally, the ability to analyze data from multiple sources, derive insights, and propose action plans to other teams is essential. - Our team frequently handles diverse changes and challenging projects, so it is important to have a strong sense of responsibility for your tasks and the flexibility to adapt to various changes - Since this role involves managing the entire project process and timelines for innovation and insights, strong time management skills and the ability to respond quickly are also required ¢ºÃ¤¿ë ÀýÂ÷ Á¢¼ö ±â°£: Á¢¼ö ¹Þ´Â ´ë·Î ½É»çÇÏ¿© ÁøÇà (ASAP) ¼­·ù ½É»ç -> ½Ç¹« ¸éÁ¢ -> ÀÓ¿ø ¸éÁ¢ -> ä¿ë °ËÁø -> ÃÖÁ¾ ÇÕ°Ý *ä¿ë Æ÷Áö¼Ç ¹× Á÷Ã¥¿¡ µû¶ó »óÀÌ **¼­·ùÀüÇü ÇÕ°ÝÀÚ¿¡ ÇÑÇÏ¿© °³º°ÀûÀ¸·Î ¸éÁ¢ ÀÏÁ¤ ¾È³» ¢ºº¹¸® ÈÄ»ý Work from anywhere (¿¬°£ ÃÑ 25ÀÏ ±Ù¹«ÁöÀÚÀ² ¼±ÅÃÁ¦ Á¦µµ) ½ÃÂ÷ Ãâ±ÙÁ¦ °ÝÁÖ Happy hour (±Ù¹«½Ã°£ Áß¿¡ ¸ÆÁÖ¸¶½Ã¸ç ±Ù¹«) ¸ÅÁÖ ¼ö¿äÀÏ °¡Á¤ÀÇ ³¯ / PC OffÁ¦µµ ¸ÆÁÖ Bar ¿î¿µ ¿©¸§ À¯±Þ ÈÞ°¡ (5ÀÏ) ¹× ¿©¸§ ÈÞ°¡ºñ Áö±Þ °Ç°­°ËÁø : 30¼¼ ÀÌ»ó Á¾ÇÕ°ËÁø (°Ý³âÀ¸·Î º»ÀÎ/¹è¿ìÀÚ Æ÷ÇÔ) ´Üü»óÇغ¸Çè °æÁ¶»çÁö¿ø (°áÈ¥, Á¶»ç, ÀÚ³à µ¹ÀÜÄ¡, °áÈ¥±â³äÀÏ µî °æÁ¶ÈÞ°¡ ¹× °æÁ¶±Ý Áö¿ø) ¸íÀý ¸ÆÁÖ Áö¿ø ¹× ÀÚ»ç Á¦Ç° ÇÒÀÎ ÀÚ³à ÇÐÀÚ±Ý Áö¿ø º»ÀÎ ¹× ¹è¿ìÀÚ, ºÎ¸ð, ÀÚ³à ´ë»ó ÀÇ·áºñ Áö¿ø (Àδç ÃÖ´ë 500¸¸¿ø) Äܵµ Áö¿ø (¿¬ 2¹Ú) Àå±â±Ù¼Ó Æ÷»ó ÁÖÅÃÀÚ±ÝÀ¶ÀÚ Áö¿ø µî ¢ºÃ¤¿ë ÀýÂ÷¹ý¿¡ µû¸¥ °íÁö »çÇ× ÀüÀÚ¿ìÆíÀ¸·Î Á¦ÃâÇÑ ¼­·ù´Â ä¿ë ÀýÂ÷¹ý¿¡ µû¶ó, ÀÏü ¹Ýȯ Àǹ«°¡ ¾ø½À´Ï´Ù. º¸ÈÆ´ë»óÀÚ ¹× Ãë¾÷º¸È£´ë»óÀÚ´Â °ü·Ã¹ý¿¡ ÀÇ°ÅÇÏ¿© ¿ì´ëÇÕ´Ï´Ù. ÇØ¿Ü ¿©Çà °á°Ý»çÀ¯°¡ ¾ø¾î¾ß ÇÕ´Ï´Ù. º» ä¿ëÀº ¼ö½ÃÁøÇàÀ¸·Î, ¿ì¼öÀη ä¿ë ½Ã ¸¶°¨µÉ ¼ö ÀÖ½À´Ï´Ù. ABInBev Korea ¿Àºñ¸ÆÁÖ¿¡ ´ëÇØ ±Ã±ÝÇϽŠ³»¿ëÀº ¾Æ·¡ ¸µÅ©¿¡¼­ È®ÀÎÇϼ¼¿ä! ABInBev : https://www.ab-inbev.com ¿Àºñ¸ÆÁÖ : https://www.ob.co.kr