Category Development Manager
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Provide analysis of beer market trend, specialized knowledge for off channel and categories
Introduction & negotiation of category management process with retailers and execute in the POC
Connect learnings from various sources to create clear and impactful selling stories in a visually appealing manner
Collaborate effectively across multiple ABInBev teams (Sales, Trade Marketing, Center of Excellence) to provide holistic analysis and solutions that lead to future growth
Own key levers in off channel to drive optimized POC execution in all channels (Planogram, Assortment, Visual Merchandising, Macro space management, Innovation)
Drive right Tracking & Monitoring process in collaboration with key account/POC execution team to sustain Account/POC adherence
In charge of Category management result analysis and proposal update based on Nielsen and POS data
Expand Category management process to other channel & retailers based on the best practices
Systematically researches business, market, and industry data using multiple research platforms and other resources/ channels to bring new insights to the business
Draws data-based insights to continually seek opportunities, identify new prospects and increase existing customer¡¯s product mixes and volume
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Bachelor¡¯s degree. Business, marketing, statistics majors are preferred
Minimum 5years of relevant experience in category management and/or trade marketing
Off trade marketing or category management experience preferred
Insights role experience in FMCG companies and/or experience in leading research companies experience (shopper insight related) are preferred
Proficient in English communications
Strong analytical/strategic thinking
Data analysis skill using various analysis programs, e.g. Nielsen, Dunnhummby, BW, POS, Plan-o-gram, etc.
Presentation skill for clients about launching & execution based on specialized knowledge
Negotiation skills with retailers to make process happen in the POC
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