[담당업무]

1. Business Insight
• Responsible for data management, revenue management and KPI dashboarding.
• Conduct market research and analysis to identify the needs, preferences, and behaviors of the target customers/shoppers and channels.
• Pre- and reviews the marketing activities and investments in order to gain valuable insights on the results and the return on marketing investment.

2. Marketing, Category and Brand Development:
• Develop and implement comprehensive multi-channel marketing strategy (short/mid/long-term) to determine how to take advantage of brand building and maximize sales opportunities both in existing and new channels.
• Conducts a partition analysis (every 3 year) and set the range by brand on an annual basis in order to meet the consumer/shopper needs.

• Makes the Marketing Activation Plan with a one year horizon based on the optimization of the assortment, distribution, off-line and on-line visibility and how to build and increase the household penetration of the brands; promotions (including rules and guidelines), tastings, pricing, communication and rotation.
• Executes global marketing campaigns and if needed develops local materials in order to generate
content and conversion via E-Commerce and social media. .
• Create and manage the marketing budget to ensure optimal allocation of resources and return on investment.
• Communicate with Asia office and HQ (GB & CD) and Regional Marketing department in Thailand in order to ensure full alignment with global and regional strategies, rules & guidelines and provides at the same time inputs to both.

3. Assortment/Distribution/Visibility/Penetration:
• Executes the Partition Project (every 3 years) and range review (every year) in order to ensure a brand and product assortment that meets consumer needs and requirements; packaging design, product specifications, pricing, etc.
• Lead assortment ranking (what to list where) from a consumer/shopper point of view by channel/customer to get the optimal assortment listed by customer
• Creates insights in the shopper decision tree (SDT), routing in store and trade concepts to entice shoppers.

• Analyses together with sales (by customer) the opportunities to optimize the secondary display options in-store in order to optimize availability and visibility of our brands/products.
• Supports the sales team making a plan by customer to improve in-store visibility with clear KPI’s to be executed by sales and ensures follow-up on KPI’s (ADVP Tracker).
• Set guidelines regarding what brand/products to promote, how many times per year, what maximum discount and what kind of execution by customer to direct sales and help them to execute.
• Set guidelines regarding sampling activities in-store and/or out of store, how many times per year, where and how to execute with clear KPI’s and ensure implementation by sales and/or external agency.
• Optimize penetration building activities based on promotion and sampling evaluations made by sales (as part of monthly business review and SFC process).
• Develop pos material to support in-store promotions, sampling activities and optimized visibility on shelf and for secondary placement.
• Develop Pricing Strategy based on list Prices and RSP by Channel.

4. Communication in-store and on-line:
• Develop and execute communication materials for the trade ; leaflets, presentations, brand stories, samples, etc.
• Communication with consumers (if applicable); social media, web-site, events, response to consumers.
• Responsible for the feedback and (written) response and answer consumer questions regarding B&B products.

[자격요건]

• Around 7 – 10 years of solid trade marketing or category development experience

(Brand marketing experience will be a plus)

• Strong experience in FMCG (preferably in food/drinks), working with A-brands and working in an

international environment.

• Knows and understands the market, channels, customers as well as consumer and shopper

behavior in Korea and has an actual network with agencies and research companies.

Language:

• Fluent in Korean and English (both verbally and written)