[담당업무]

1) BRAND COMMUNICATION
- Brand Communication involves both implementing global campaign with local relevance and sometimes also creating a local communication plan
within Korea.
- Understanding the brand & products, finding clear consumer target segments, defining the consumer tension, and developing a clear brand role
within; this is a clear summary of first half of this job.
- You must be capable of developing a communication message that is arching over all the different functions and touchpoints within the Korea
market.
- Consistency is key to this role. We may have different messages by season, but we must remember to act as one brand. It is like a person that will
say different things at different occasions.
- Point of contact with consumers must always be considered. Logical thinking behind how communication messages will be received by
consumers is a must.

2) BRAND MARKETING
- Now that we have the brand communication message, you need to think about the how, which is what the brand marketing portion of the job will
involve.
- Be able to answer what the most effective way is to convey the message?
- Develop a key visual based on the communication message. In doing so, you should also keep in mind what media you would like to utilize.
- IMC planning – be able to develop an ideal IMC plan with the given budget with measurable KPIs.
- Media planning – work with the members of the marketing team to develop the most effective media plan and download them to functions for
execution.

[근무부서 및 직급/직책]

직급/직책: 대리, 과장

[자격요건]

• Education: University degree or equivalent through experience in a relevant field
• A deep understanding of the brand, the action sport industry and street culture
• Language skills: Preferably fluent in Korean and English
• Ensure good level of engagement with team, provide timely and appropriate guidance to team, supporting talent development and continuous learning
• Collaborate with various stakeholders, with proven effective internal & external communications 
• Excellent writing, interpretation and communication skills
• Experience in working in multicultural teams.
• Excellent ability to work to tight deadlines.
• Excellent attention to detail.
• Enthusiastic, pro-active and can handle stress and take initiative.
• Proven project management experience.
• eCommerce capabilities across SEM, SEO and eCommerce platforms/ marketplaces as well as analytics are a plus.