[담당업무]

O PR Strategy Development
- Develop and lead PR strategies to enhance brand visibility and align with Maison’s ambitions.
- Partner with HQ teams to ensure alignment and consistency in PR planning and execution.
- Track and analyze PR KPIs, using insights to shape future campaigns and refine effectiveness.

O Content Creation (media and owned channels)
- Lead the ideation, development, and execution of high-quality content for editorials, and owned social media (Kakao Channel) that aligns with brand tone and storytelling objectives.
- Manage the content production calendar, ensuring timely and consistent delivery of assets that strengthen brand messaging across all channels, in close collaboration with media and e-comm teams.
- Shape content strategies that amplify brand messaging and engage target audiences.

O Media & Talent Relations
- Establish and deepen relationships with media outlets, influencers, and industry leaders to maximize brand reach.
- Develop and execute press events, influencer partnerships, and creative collaborations that drive brand visibility and influence.
- Craft press releases, briefing materials, and messaging that support product launches and key brand initiatives.
- Guide talent engagement at brand events, talent-based content, including photoshoots.

O Performance Tracking & Reporting
- Lead analysis of PR & content performance through tools using insights to enhance strategy.
- Conduct competitive analysis to benchmark brand position, identify opportunities for growth.
- Deliver reports on PR achievements, content engagement, and talent endorsement.

O Creative Asset Management
- Oversee the development and distribution of creative assets for PR, ensuring alignment with brand standards and strategic messaging.
- Ensure organization and validation of media clippings, press coverage, and social mentions for reporting and archiving purposes

[자격요건]

경력사항: 경력(10년 이상 )
학력사항: 석사졸업 이상
직무기술: Public Relations , Creative Contents

- Bachelor’s or Master’s Degree in Communications, Marketing, or related field.

- Minimum of 10 years of proven experience in PR, content creation, or brand communications.

- Strong interpersonal and leadership skills, with a talent for storytelling and media engagement.

- Ability to excel in a fast-paced environment, managing multiple projects and driving team success.

- Proficiency in Excel, PowerPoint, and social listening tools; familiarity with Looker is a plus.

- Fluent in English and Korean, knowledge of French is a plus

[우대사항]

외국어: 영어 회화가능,독해가능,작문가능