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trategic Marketing Planning & Insights Role
Part of Sales Company management team. Drive and facilitate the annual business planning process and business handshake with central for Korea. Drive business plan execution by tracking action plan
Integrate all marketing data and its patterns to define strategic implications for the Cluster and its Sales Companies.
Lead and deploy marketing research or study to generate insights for market share, macroeconomics, industry dynamics, competitor intelligence and new technology/ application evaluation.
Facilitate MD on Sales Company growth strategy and prioritize, drive initiatives and enablers.
Work closely with Division Managers on new market development and association engagement.
Drive the Insights & Analytics excellence areaaccording to flow from Cluster and Global Sales Service Strategy Marketing Plan & Insights
Lead Sales Company marketing team & develop people competence
Commercial Excellence Role
Drive OneCRM & leads management process implementation in NEA(North East Asia(Korea / Japan / China / Taiwan)/China
Develop tools and dashboard to enhance data-driven sales management.
Implement customer segmentation and "4 way to market" model in NEA
Identifying clear customer-related data patterns and combining it for creating business impact
Implementing a coherent Voice of the Customer program, e.g. customer experience survey, and work with business team on customer insights and improvement actions
Bachelor's degree in Marketing, Strategic Marketing, Business, Commercial Excellence, or related fields, MBA is preferred.
10+ years of experience in marketing roles, especially marketing insight & analytics, commercial excellence and digital marketing in the manufacturing industries.
Strong stakeholder management skills and project management skills, with the ability to inspire and motivate cross-functional teams to achieve common goals.
Strong leadership, and skillful people management, multi-culture awareness
Interpersonal skills with the ability to articulate a compelling vision, build consensus, and influence key stakeholders at all levels of the organization.
Excellent communication in both Korean and English.
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