Calling all innovators, disruptors, and dreamers!  

Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together! 

Consumer Engagement Team Manager 

WHO WE ARE:

In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Khiels, Lancôme, Prada, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

A DAY IN THE LIFE:

● Omni-channel Consumer Engagement Strategy:

- Build and implement omnichannel strategies to engage consumers with Luxe brands across online and offline touchpoints.

- Ensure and improve consumer engagement at all consumer touch points, both online/digital and offline channels, with a holistic omni-channel view and strategy.

- Approach consumer engagement with integrated & holistic view of all consumer engagement touch points for Media, CRM, Performance KPIs.

- Adopt global consumer journey strategy to local. Lead & arbitrate transversal / cross-functional projects.

● Media & A&I

- Build Division Media strategy based on global media division guidelines. 

- Build the strategic frame of investment including Media, A&I, Content, and Lifecycle marketing.

- Manage global dashboard for media or A&I and deliver insights to influence by-brand or division media & A&I strategy and activation.

- Collaborate and provide the division input to multi-division CDMO team for collaborative topics including agency negotiation terms.

- Manage Division A&I strategy and key luxe profiles for A&I.

- Manage and align across brands multi-brands A&I activations.

● CRM 

- Build the division CRM strategy for CLTV improvement. 

- Frame and drive consumer retention and loyalty strategy and activation programs.

- Work on data acquisition at omni channels and build omni-CRM strategy & consumer insights across channels.

● Data Analysis & Insights:

- Prioritize & track omnichannel KPIs defined by global.

- Benchmark brand teams on their measure performance.

- Frame and guide the division strategy of digital and media with data-driven results analysis and insights.

- Contribute to data-driven retail strategies with analysis and insights from retail performance KPIs for service, stores, and BAs.

● Cross-functional Collaboration:

- Collaborate with other CMO function teams including Online Shopper Excellence and Retail Shopper Experience teams, to drive seamless consumer journey and consistent consumer experiences across all consumer touch points.

- Collaborate with BUs(brand teams) to work on multi-brands consumer engagement projects and to support small-brands activation.

- Ensure alignment with Brand and Global / Multi-Div counterparts to optimize activation strategies across brands and channels.

- Collaborate with Multi-division CDMO team and CMI team for Luxe voice & roles on company projects, reports, etc.

WHO YOU ARE:

- Education: University graduate

- Years of experience: +12 years (Sr. Manager to Director level)

- Experiences: at least 5 years’ experience in the cosmetic industry, preferred in selective market (Luxe division), Marketing, CRM, Communications, E-commerce, Digital related jobs

- Language: Fluent in both Korean and English

- Other Skills: Marketing & Digital expertise, Entrepreneurship to start a new team and build work process, Strategic thinking & vision, Communication & presentation skills, Adaptability & Flexibility, Collaboration & teamwork

WE ARE ENGAGED & COMMITTED:

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.

We are proud to be an equal opportunity employer.