Job Description

Strategic Brand Management:

• Implement global brand strategy that relates to local business goals and drive brand awareness, engagement, and desirability for the Trip.com brand.

• Develop an in-depth understanding of local market, business, target audience, competitive scenes, and latest trends for continuous evolution of brand strategy for the Trip.com brand.

• Implement global brand guidelines to ensure brand consistency and integrity across all marketing channels and touchpoints

Brand Marketing Campaign Management:

• Collaborate with internal teams and external agencies to produce creative content that resonates with our target audience.

• Design and implement high-impact, multi-channel marketing campaigns, leveraging both traditional and digital media.

• Negotiate effectively with media partners to secure the best rates and placements for advertising campaigns.

Job Requirements

• Native Korean speaker with exceptional proficiency in English.

•  A minimum of 6+ years of experience in brand marketing, preferably within a travel/e-commerce/online platform or a leading creative agency.

•  Proven track record of independently managing successful campaigns to deliver powerful brand communication, including planning, testing, creative development, and on-going optimizations. Demonstrated success in developing and executing large-scale brand marketing campaigns.

•  Have sharp and creative eyes, pay close attention to detail, and able to review, evaluate, identify, and guide the best-in-class brand marketing programs and brand related materials across all media channels

•  Excellent communication and presentation skills, with the ability to influence stakeholders at all levels. Able to communicate with and influence people from cross-functional/cross-regional teams and diverse backgrounds to drive effective results.

• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.

• In-depth knowledge in traditional and digital marketing channels, including TVC, OOH, Digital, and influencer marketing.

• Proven experience managing marketing budgets and delivering measurable results.

• Passion for travel and a deep understanding of the travel industry landscape.