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eCommerce Manager (ÆÀÀå±Þ)

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eCommerce Manager (ÆÀÀå±Þ) - ¹Ì±¹°è

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1. Develop e-commerce strategy by Long-term, Mid-Term, and Annual to maximize brand awareness, MarketShare, and revenue.
2. Plan and execute monthly ecommerce sales programs for each channel initiative according to e-commerce growth strategy.
3. Analyze weekly and monthly ecommerce performance to gain market share and develop an effective action plan.
4. Be creative to deliver innovative consumer experience in ecommerce environment.
5. Work closely with Marketing, Sales, Merchandising, Demand planning, and Finance to meet the target and consumer needs.


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Á÷¹«±â¼ú: eCommerce Manager, eCommerce


- Propose and commit to annual financial targets, including revenues and profitability.

- Develop and implement a business strategy across pricing, promotions, assortment, sales channels, digital marketing, customer experience, branding etc.

- Develop a holistic strategy with appropriate segmentation across storefronts in Marketplace.

- Develop promotion strategy and monitor competition, to ensure competitiveness while optimizing resource.

- Execute Sales program and promotion in accordance with Seasonal strategy on time.

- Monitor and analyze business key metrics including day-to-day operation, merchandising, and digital marketing, generating insights for decision making as well as optimization.

- Manage and Improve all aspects of ecommerce operations such as in-site operation, site refresh based on global assets and guidelines, UX&UI, newness launch, promotions, warehousing, logistics, and consumer experience.

- Identify new growth opportunities by working cross functionally with Brand marketing, Off-line channels, and Wholesales, as well as with external partners.

- Work closely with external agencies on Digital marketing including analytics, SEO, SEM, CRM.

- Establish collaborative and effective relationships with Sales channel Managers, Retail Marketing, Merchandising, Demand planning, and FP&A.

- Provide inclusive leadership, guidance, and direction to the team.

- Build and maintain a high-performance team and culture through open and clear communication, ongoing mentoring and development, and effective performance management.

- Guide, coach and train team members in all aspects of ecommerce business and Support ecommerce environment improvement.

- Bachelor¡¯s degree and above

- Over 10 years of eCommerce experience in Fast Moving Consumer Goods and prefer to have experience in customer service-oriented environments (preferably Apparel, footwear, Sports, and Outdoors)

- Comprehensive understanding of digital marketing and marketplace landscape and the levers available to drive growth.

- Had experience in successfully managing both Owned.com and 3rd party marketplace.

- Strong numerical skills, Ability to understand/analyze P&L, Ability to define and write policies and procedures, Organizational and time management skills, Interpersonal and coaching skills.

- Proficient with MS Office (Word, Excel, PowerPoint)

- Excellent verbal and written communication skills including English at the business level.


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