* 외국계 리테일사에서 PR & Marketing Communication 담당 Assistant Manager를 채용 중에 있습니다.

Main Responsibilities: 
1. PR
- Manage all product placement and celebrity endorsement regarding all media exposure including PPL
- Produce press release material for fashion news, editorial and advertorial contents
- Build up the strong relationship with press, journalist and stylist 
- Report PR clipping and PR evaluation result to HQ
- Share AD&PR activity with stores 
- Create 360-degree contents with celebrity selection
- Develop the brand awareness and image
- Supervise PR contents
- Maximize PR coverage and media exposures 
- Support the ambassador project

2. AD 
- Execute monthly AD plan with media agency
- Control creative brief according to media plan.
- Execute on-line AD such as digital banner, brand search, etc. maximizing website traffic and qualitative data.
- Communicate efficiently with media agency and HQ
- Report results of advertising activations

3. Digital 
- Manage Kakao planning and contents according to online media plan.
- Proofread all contents updated by Kakao
- Plan and execute digital media plan
- Communicate with HQ about digital actions including paid social and Kakao

4. CRM / Event
- Plan and organize all kinds of event including press and store event
- Review the result and post-activity measurement
- Manage the commercial assets
- Order and manage GWP 
- Analyze the database with CRM agency
- Develop the strategy to increase new customers and retention rate
- Manage the local production by global guideline 
 
5. Budget Control
-Plan and manage communication budget
-Maximize the cost efficiency and ROI
-Review and report cost spending within budget per project

6.Etc.
- Supervise the PR and marketing coordinator  

Requirements

-Bachelor’s Degree at university
-Over 6 years of experience in Communication and PR
-Excellent communication and interpersonal skills
-Fluent English and Korean Language skills
-Preferred personality: pro-active, team spirit, hands on, passion fashion industry

[근무부서 및 직급/직책]

직급/직책: 과장

[자격요건]

경력사항: 경력(5년 이상 13년 이하)
학력사항: 대학교(4년)졸업 이상