직무명 마케팅 근무형태 정규직 채용구분 경력 근무지 서울 직무소개 [Mission] Brand Group is part of HQ Marketing Team playing a key role in setting the strategic direction for the growth of global CJ brand (bibigo etc.), and guide & support different markets to absorb and execute the strategy & guideline. [Roles] 1. Marketing Strategy Development - Develop and implement marketing strategies tailored to emerging markets (China, Japan, APAC, Europe). - Support region-specific strategic performance by localizing global brand strategies and optimizing execution plans. 2. Market Research & Growth Strategy Development - Analyze market data (e.g., Kantar panel data) and consumer insights to identify growth opportunities and key market trends. - Develop strategic recommendations to drive market expansion and address unmet consumer needs. - Work with local teams to align on growth strategies and implement actionable plans tailored to the unique characteristics of each region. - Monitor and evaluate market dynamics to proactively adjust strategies and ensure long-term business success in emerging markets. 3. Project Management - Manage the end-to-end execution of key marketing projects and campaigns, ensuring alignment with global and regional goals. - Coordinate cross-regional collaboration to enhance efficiency and achieve shared objectives. 4. Brand & Communication Management - Develop creative marketing assets and key visuals to support local campaigns, ensuring consistency with global brand guidelines. - Collaborate with HQ and local teams to launch integrated marketing communication strategies that resonate with diverse audiences. 5. Stakeholder Coordination - Work closely with HQ resources (e.g., IMX, Consumer T&I) and local teams to ensure alignment on goals and execution plans. - Act as the primary point of contact for specific regional initiatives, bridging communication between HQ and local teams. 지원자격 [Requirements] - Work experience: Min 7 years of Marketing experience and expertise. - Cross-cultural Competency: Ability to understand and navigate cultural differences and nuances for various regions and demographics. - Cross-functional & country team collaboration: Work collaboratively with cross-functional and country teams. - Adaptability: Ability to adapt to new trends and to adjust strategies accordingly and comfortable working in a fast-paced environment. - Communication: Excellent verbal and written Korean / English communication skills. - Creativity: Ability to think creatively and outside the box to differentiate the brand and create unique and compelling strategies and ideas. 우대사항 [Preferred Experiences] - Experience in the FMCG industry, preferably in the food industry. - Experience in working with global stakeholders. 기타 안내사항 ◼ Please submit all details regarding job experience etc. in English ◼ Recruitment Process : Resume Evaluation > Interview > CJAT Aptitude Test(Online) & 2nd Interview > Medical check-up/Reference Check/Offer > Acceptance > Employment Contract > Join ※ Specific schedules will be noticed to candiates seperately and the above process may differ according to internal/external factors