[CJ CheilJedang] Social Media Marketing 경력 채용

직무정보 채용공고 상세 목록 회사명 CJ제일제당 직무명 디지털마케팅 근무형태 정규직 채용구분 경력 근무지 서울 직무소개 [ Who we are ] The IMX, Digital Integration & Media Global team aims to build a global digital ecosystem by addressing existing challenges and enhancing digital capabilities based on the three stages of the consumer digital journey: Excitement, Transaction, and Immersion. Through this approach, we establish clear objectives and performance metrics to develop effective digital strategies. Additionally, we focus on building a robust digital infrastructure that enhances customer digital experiences. To maximize this impact, we drive social media, influencer marketing, and various digital media strategies while establishing global guidelines. [ What you do ] 1. Social Media & Influencer Marketing Strategy · Develop and execute social media marketing strategies aligned with global digital goals · Identify and collaborate with influencers & creators to enhance brand visibility and engagement · Lead social-first campaigns that drive audience growth and maximize digital touchpoints · Manage influencer relationships and measure their impact on brand awareness and conversions · Optimize social content performance through data analysis and A/B testing 2. Integrated Media Planning & Execution · Plan and execute omnichannel media strategies (paid, earned, and owned media) · Align social media and influencer campaigns with broader digital media initiatives · Manage media budget allocation, ensuring efficient and performance-driven spending · Work closely with cross-functional teams (creative, CRM, and data teams) to ensure cohesive execution · Measure key media performance metrics (CTR, ROI, engagement, reach, etc.) and optimize strategies 3. Data-Driven Campaign Optimization · Leverage customer insights & audience data to refine content and media strategies · Utilize social listening tools to monitor brand sentiment and optimize influencer collaborations · Track customer journeys from social engagement to transaction, enhancing conversion rates · Implement automation & AI-driven marketing tools to improve media efficiency 4. Global Digital Ecosystem & Trend Monitoring · Stay updated on global digital marketing trends, platform updates, and best practices · Ensure adherence to global media & social content guidelines for brand consistency 지원자격 [ Experience ] · 7+ years of experience in social media marketing, influencer marketing, and media planning · Proven track record in managing influencer partnerships and measuring their impact · Strong background in data-driven marketing, with expertise in performance measurement (CTR, ROI, engagement, etc.) · Hands-on experience in developing and executing omnichannel media strategies [ Qualification ] · Strong strategic thinking and problem-solving skills in digital marketing · Ability to analyze audience data and optimize campaign performance · Excellent collaboration and communication skills, with experience in working cross-functionally · Proficiency in using social listening tools, CRM systems, and AI-driven marketing solutions · Strong project management skills to handle multiple campaigns across different regions