[´ã´ç¾÷¹«] O Media & PR - Develop and implement a tailored media and PR strategy for the Korean market, ensuring alignment with global brand objectives and luxury standards. - Manage local media budgets, setting up media plans, and collaborating with media agencies to ensure the effectiveness of offline and online media campaigns. - Coordinate with media outlets to create high-quality content, including advertorials and pictorials, while ensuring timely distribution of press materials like press kits and releases. - Cultivate and maintain strong relationships with key national press, influencers, and media partners to enhance the brand¡¯s visibility and reputation in the market.
O Event - Adapt global event guidelines to create localized event concepts that align with the brand¡¯s objectives and resonate with the local market. - Lead coordination with external vendors, agencies, and third parties to ensure seamless execution of events, ensuring they reflect HUBLOT's luxury brand values. - Measure and track the ROI of each event, providing detailed performance reports to HQ and suggesting improvements for future events. - Negotiate contracts with vendors and ensure all event activities comply with company policies and budget guidelines, monitoring expenses to optimize the event¡¯s impact.
O Social media - Work with the HQ communication team to adapt global content for the Korean market, ensuring relevance and cultural alignment. - Oversee social media platforms and manage local social media agencies, ensuring the development of effective campaigns that resonate with the Korean audience. - Manage and optimize social media budgets, including paid advertising campaigns, ensuring maximum ROI and engagement. - Conduct regular competitive analysis of social media activities and report on campaign performance, adjusting strategies as needed to maintain competitiveness.
|
[ÀÚ°Ý¿ä°Ç] °æ·Â: °æ·Â 5³â¡è ÇзÂ: ´ëÁ¹ Á÷¹«±â¼ú: Marketing & Communication Director, MARKETING
- Excellent written and spoken English skills - Strong business acumen with a strategic mindset - Highly result-oriented and well-organized - Proficient in digital skills, including e-advertising and social media management - Proactive, result-driven work style with the ability to set and achieve goals - Excellent communication skills to manage diverse stakeholders and achieve win-win outcomes - Ability to oversee and manage vendors to ensure process adherence - Strong project management skills, including managing timelines, defining clear objectives, and delivering actionable insights - Outstanding interpersonal and communication skills, capable of working with personnel at all organizational levels - Adaptable with the ability to work under pressure and handle uncertainty effectively - Mature, proactive, and skilled in communication and interpersonal interactions
[¿ì´ë»çÇ×] ¿Ü±¹¾î: ¿µ¾î ȸȰ¡´É,µ¶ÇØ°¡´É,ÀÛ¹®°¡´É
|