[CJ CheilJedang] bibigo Brand Strategic Planning

무정보 채용공고 상세 목록 회사명 CJ제일제당 직무명 Global Brand Marketing 근무형태 정규직 채용구분 경력 근무지 서울 직무소개 [Who we are] Join CJ CheilJedang, one of Korea’s most iconic and globally ambitious companies, as we accelerate the global growth of bibigo – our flagship brand redefining Korean food for the world. As a key member of the bibigo Global Brand Strategy Team, you'll play a pivotal role in shaping the future of the brand on the world stage. In this role, you will lead the development and execution of a long-range planning and AOP process for the bibigo brand in a highly networked way. This is more than a planning role, it’s a chance to steer a globally recognized brand across dynamic markets, influence portfolio decisions, and ensure our strategies are both locally relevant and globally consistent. [What you do] -Lead the creation and ongoing refinement of a 3-year global strategic growth plan for the bibigo brand, including defining key growth strategies, priorities, initiatives, and timelines. -Collaborate in a highly networked environment, partnering closely with country marketing teams, the Global Marketing team (including CI&T, Growth Markets, Marketing Planning, and IMX), as well as with key value chain stakeholders, to ensure alignment and buy-in across all markets. -Lead the annual global business review and drive a dynamic refresh of the Long-Range Plan (LRP) through close collaboration with the main stakeholders. -Translate the LRP into a globally aligned Annual Operating Plan (AOP), partnering with key functions including Consumer Insights & Trends, Growth Markets, Marketing Planning, IMX, while ensuring seamless integration with local market priorities. -Lead the execution of the brand’s annual Kitchen Week event, from strategic planning to event execution, reinforcing brand equity and engagement across regions. -Partner, engage and collaborate effectively with country marketing teams at every step of the strategy and planning process to effectively understand and serve individual market needs. -Lead impactful brand performance reporting, delivering clear insights and strategic recommendations for continuous improvement. 지원자격 | Experience -12–15 years of experience in branded food or consumer packaged goods (CPG) industries, with a strong track record of delivering results. -Proven success in brand and marketing management roles, particularly those involving brand strategy, strategic leadership, and integrated marketing communications across multiple markets. | Qualification -Excellent verbal and written Korean / English communication skills. 우대사항 | Preferred Experiences -Academic background in Business Administration, Marketing, or Management is preferred. -Global or regional experience in matrixed organizations is a plus. 기타 안내사항 ◼ Please submit all details regarding job experience etc. in English ◼ Recruitment Process : Resume Evaluation > Interview > CJAT Aptitude Test(Online) & 2nd Interview > Medical check-up/Reference Check/Offer > Acceptance > Employment Contract > Joining ※ Specific schedules will be communicated to candiates seperately. The process may vary depending on internal and external factors.