Online Merchandiser - ¿Ü±¹°è ÆÐ¼Ç±â¾÷ |
[´ã´ç¾÷¹«] Key Duties The e-Merchandiser manages and optimizes product assortment across digital platforms, playing a key role in product lifecycle management, inventory coordination, and PDP enhancement to drive sell-through and improve overall sales performance across e-commerce channels.
e-Merchandiser´Â µðÁöÅÐ Ç÷§Æû Àü¹ÝÀÇ Á¦Ç° ±¸¼º ÃÖÀûȸ¦ °ü¸®Çϸç, Á¦Ç° ¶óÀÌÇÁ»çÀÌŬ ¿î¿µ, Àç°í Á¶À², PDP(Product Detail Page) °³¼±À» ÅëÇØ ÀüÀÚ»ó°Å·¡ ä³ÎÀÇ ÆÇ¸ÅÀ²À» ³ôÀ̰í Àü¹ÝÀûÀÎ ½ÇÀûÀ» °³¼±ÇÏ´Â ÇÙ½É ¿ªÇÒÀ» ¼öÇàÇÕ´Ï´Ù. 5³âÀÌ»óÀÇ ¸Óõ´ÙÀÌ¡, Á¦Ç°¿î¿µ, Àç°í°ü¸®, ½ÃÁð¹ÙÀ×»çÀÌŬ, ÆÇ¸Åµ¥ÀÌÅÍ ÇØ¼®°ú Ȱ¿ë¿¡ ´ëÇÑ °æ·Â°ú ºñÁî´Ï½º·¹º§ÀÇ ¿µ¾î°¡ ¿ä±¸µË´Ï´Ù. ÀÌÄ¿¸Ó½ºÀÇ ¹é¿ÀÇǽº Åø¿¡ ´ëÇÑ È°¿ë´É·Â°ú ¼îÇÎÇ÷§Æû¿¡ ´ëÇÑ ÀÌÇØµµ°¡ ³ôÀ¸¸é ´õ ÁÁ½À´Ï´Ù.
Key Responsibilities 1. Product & Assortment Management - Manage end-to-end product lifecycle across digital platforms - Differentiate product assortment strategy by platform - Monitor SKU-level sell-through and adjust accordingly
2. Inventory & Buying Operations - Ensure timely inventory replenishment and manage daily fall-out risks - Participate in QR and seasonal buying processes to secure relevant and affordable inventory for digital use - Coordinate with MD, and Retail teams to align product availability with sales plans
3. Digital Trend Sensing & Opportunity Exploration - Monitor digital fashion and e-commerce trends to identify new opportunities for product and campaign development - Provide ideas for new assortments or styling sets aligned with customer demand
4. Digital Asset & PDP Management - Create and manage product-related digital assets (images, copy, etc.) - Build and regularly update PDPs (Product Detail Pages) across shopping platforms including Digital Flagship - Ensure consistency in tone, imagery, and product storytelling
5. Sales Analysis & Cross-functional Feedback - Conduct product-level sales analysis and share key findings - Make data-driven recommendations to improve sell-through and overall merchandising efficiency
1. Á¦Ç° ¹× ±¸¼º °ü¸® - µðÁöÅÐ Ç÷§Æû Àü¹ÝÀÇ Á¦Ç° ¶óÀÌÇÁ»çÀÌŬÀ» ÃѰý °ü¸® - Ç÷§Æûº° Ư¼ºÀ» °í·ÁÇÑ Â÷º°ÈµÈ Á¦Ç° ±¸¼º Àü·« ¼ö¸³ - SKU ´ÜÀ§ÀÇ ÆÇ¸ÅÀ²À» ¸ð´ÏÅ͸µÇϰí À¯µ¿ÀûÀ¸·Î Á¶Á¤
2. Àç°í ¹× ¹ÙÀ× ¿î¿µ - Àç°íÀÇ Àû½Ã º¸ÃæÀ» º¸ÀåÇϰí ÀÏÀÏ Àç°í ¼ÒÁø ¸®½ºÅ© °ü¸® - QR(Quick Response) ¹× ½ÃÁ𺰠¹ÙÀ× ÇÁ·Î¼¼½º¿¡ Âü¿©ÇÏ¿© µðÁöÅРä³Î¿¡ ÀûÇÕÇÑ Á¦Ç°À» È®º¸ - MD ¹× ¸®Å×ÀÏ ÆÀ°ú Çù¾÷ÇÏ¿© ÆÇ¸Å °èȹ¿¡ ºÎÇÕÇÏ´Â Àç°í °¡¿ë¼º È®º¸
3. µðÁöÅÐ Æ®·»µå °¨Áö ¹× ±âȸ Ž»ö - µðÁöÅÐ ÆÐ¼Ç ¹× ÀüÀÚ»ó°Å·¡ Æ®·»µå¸¦ ¸ð´ÏÅ͸µÇÏ¿© Á¦Ç° ¹× Ä·ÆäÀÎ ±âȹ ±âȸ Æ÷Âø - °í°´ ¼ö¿ä¿¡ ¸Â´Â ½Å»óǰ ±¸¼º ¶Ç´Â ½ºÅ¸Àϸµ ¼Â¾÷ ¾ÆÀ̵ð¾î Á¦¾È
4. µðÁöÅÐ ¿¡¼Â ¹× PDP °ü¸® - Á¦Ç° °ü·Ã µðÁöÅÐ ¿¡¼Â(À̹ÌÁö, Ä«ÇÇ µî) »ý¼º ¹× °ü¸® - °¢Á¾ ¼îÇÎ Ç÷§Æû(Digital Flagship Æ÷ÇÔ)¿¡ Á¦Ç° »ó¼¼ ÆäÀÌÁö(PDP) ±¸Ãà ¹× Á¤±âÀû ¾÷µ¥ÀÌÆ® - ºê·£µå Åæ, À̹ÌÁö, Á¦Ç° ½ºÅ丮ÅÚ¸µÀÇ Àϰü¼º À¯Áö
5. ÆÇ¸Å ºÐ¼® ¹× À¯°ü ºÎ¼ Çǵå¹é °øÀ¯ - Á¦Ç° ´ÜÀ§ÀÇ ÆÇ¸Å µ¥ÀÌÅ͸¦ ºÐ¼®Çϰí ÁÖ¿ä ÀλçÀÌÆ® °øÀ¯ - µ¥ÀÌÅÍ ±â¹ÝÀÇ Á¦¾ÈÀ» ÅëÇØ Á¦Ç° ÆÇ¸ÅÀ² Çâ»ó ¹× ¸Óõ´ÙÀÌ¡ È¿À² °³¼± µµ¸ð.
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[ÀÚ°Ý¿ä°Ç] °æ·Â: °æ·Â 5³â¡è ÇзÂ: ´ëÁ¹ Á÷¹«±â¼ú: Online Merchandiser , MD
- University Degree - Proficiency in business-level English - Around 5 years of experience in e-commerce merchandising or product operations - Strong analytical skills with the ability to interpret sales data and respond quickly - Understanding of digital shopping platforms and product page structure - Knowledge of inventory planning and seasonal buying cycles - Proficiency in Excel and e-commerce back-office tools - Interest in digital fashion trends and customer behavior - Excellent communication and collaboration skills O Preferred Qualifications - Experience in digital merchandising within the fashion industry - Hands-on experience with e-commerce platform product content management - 4³âÁ¦ ´ëÇÐ Á¹¾÷ÀÚ(Àü°ø¹«°ü) - ºñÁî´Ï½º ¼öÁØÀÇ ¿µ¾î ±¸»ç ´É·Â - eÄ¿¸Ó½º ¸Óõ´ÙÀÌ¡ ¶Ç´Â Á¦Ç° ¿î¿µ °ü·Ã ¾à 5³â ÀÌ»óÀÇ °æ·Â - ÆÇ¸Å µ¥ÀÌÅ͸¦ ÇØ¼®ÇÏ°í ºü¸£°Ô ´ëÀÀÇÒ ¼ö ÀÖ´Â ¶Ù¾î³ ºÐ¼®·Â - µðÁöÅÐ ¼îÇÎ Ç÷§Æû ¹× Á¦Ç° »ó¼¼ ÆäÀÌÁö ±¸Á¶¿¡ ´ëÇÑ ÀÌÇØ - Àç°í °èȹ ¹× ½ÃÁð ¹ÙÀ× »çÀÌŬ¿¡ ´ëÇÑ Áö½Ä - Excel ¹× eÄ¿¸Ó½º ¹é¿ÀÇǽº Åø Ȱ¿ë ´É·Â - µðÁöÅÐ ÆÐ¼Ç Æ®·»µå ¹× ¼ÒºñÀÚ Çൿ¿¡ ´ëÇÑ °ü½É - Ź¿ùÇÑ Ä¿¹Â´ÏÄÉÀÌ¼Ç ¹× Çù¾÷ ´É·Â [¿ì´ë»çÇ×] ¿Ü±¹¾î: ¿µ¾î ȸȰ¡´É,µ¶Çذ¡´É,ÀÛ¹®°¡´É
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