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2025/05/06
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[Çѵ¶ Àü¹®ÀǾàÇ°] https://www.handok.co.kr/product/list/001/
1. Marketing planning & implementation
Resource allocation: Products mix against targets, A&P allocation efficiency
Long-term franchise strategy and planning: portfolio growth, alliance/business partnership
Timely report the supervisor according to objectives mutually agreed upon from year-to-year.
Take a ownership of specific brand performance measures
Perform developmental project base such as secondary market research, data analysis and etc.
Conduct a variety of administrative functions such as medical legal mark-ups, material development, clinical study utilization & field force communication, all essential to the day to day operation of the brand
2. Key customer management :
Regular visit to target physicians
Provide physicians with updated highly scientific information on product & disease
Shape physicians¡¯ view on the disease and establish need for product
3. Scientific program support
Develop key speakers to become strong advocates for the product & therapeutic class
Lead scientific initiatives to build clinical evident and implement medical programs
Search & provide updated articles on the product and develop key message
Deliver MR product training
4. People, Capabilities, and Management:
Talent acquisition
Responsible for compliance with all legal requirements of company policies and ensure strict compliance
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More than 3 years marketing experience : Must
Commercial experience of Cardiovascular field in pharmaceutical firm : preferred
Intermediate English communication/Presentation skill
High level communication skills
Proven project management skill (in the planning and new business case) : Understanding of P&L analysis
Creative and innovative approaches to problem solving
Strategic orientation
Pro-activity and willingness to initiative
Ability to foster and manage productive biz relationship with external stakeholders