[담당업무]

Strategic Brand Management:
• Implement global brand strategy that relates to local business goals and drive brand awareness, engagement, and desirability for the Trip.com brand.
• Develop an in-depth understanding of local market, business, target audience, competitive scenes, and latest trends for continuous evolution of brand strategy for the Trip.com brand.
• Implement global brand guidelines to ensure brand consistency and integrity across all marketing channels and touchpoints

Brand Marketing Campaign Management:

• Collaborate with internal teams and external agencies to produce creative content that resonates with our target audience.
• Design and implement high-impact, multi-channel marketing campaigns, leveraging both traditional and digital media.
• Negotiate effectively with media partners to secure the best rates and placements for advertising campaigns.

[자격요건]

경력: 경력 6년↑
학력: 대졸 이상
직무기술: Brand Marketing