[담당업무]

- Brand Strategy & Execution: Develop and implement the annual brand strategy and marketing plans for Disney+, Nat Geo, and Corporate Social, aligning with company priorities. Manage brand performance across awareness, familiarity, affinity, and engagement KPIs.
- Disney+ Brand Stewardship: Lead Disney+ brand building efforts, partnering closely with content marketing teams to ensure differentiated brand positioning in Korea. Initiate and manage branded content projects that elevate the Disney+ brand identity.
- Social Media Leadership: Oversee the strategy and execution for owned social channels (Disney Korea, Disney+ Korea, Marvel Korea, 20th Century Korea, National Geographic Korea, Star Wars Korea), including content ideation, calendar management, social listening, community management, and risk mitigation.
- Stakeholder Collaboration: Lead cross-functional collaboration across internal teams (APAC, Headquarters, and Korea local teams) and external partners. Serve as the brand marketing voice across content, media planning, strategy, and corporate communication teams.
- Data-driven Insights: Drive brand health tracking, analyze consumer and market research, extract actionable implications, and incorporate findings into strategies and campaigns.
- Creative Excellence: Develop strategic creative briefs and manage agency partners to deliver breakthrough, consumer-relevant brand communications.
- Agency Management: Manage AOR and social agencies to ensure best-in-class campaign development and execution.
- Internal Synergy: Provide thought leadership, knowledge sharing, and strategic partnership within the Brand & Franchise team to inspire and elevate team performance.

[자격요건]

- 8+ years of progressive marketing experience in FMCG, tech, or entertainment industries.

- Strong strategic thought leadership grounded in critical thinking, data analysis, and business acumen.

- Proven excellence in holistic brand management: from insight mining, strategy development, audience targeting, campaign briefing, to execution and agency management.

- Experience managing social media platforms and developing social-first campaigns.

- Highly skilled in stakeholder management, with a collaborative, persuasive, and proactive communication style.

- Creativity balanced with operational rigor: ability to deliver fresh, innovative ideas while ensuring flawless execution.

- Excellent verbal and written communication skills in both Korean and English.

- Bachelor’s degree or higher in Marketing, Business, Communications, or a related field.

[자격요건]

경력: 경력 8년↑
학력: 학력무관
직무기술: 마케팅, 브랜드마케팅, 컨텐츠마케팅