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[담당업무] O Implement marketing strategy and programs
- Marketing Tactics - Responsible for strategic planning tactical execution and implementation of all marketing programs in Korea, including marketing collaterals, promotional items, customer communications, etc.
- Vendor Management - Manage and negotiate with marketing vendors to ensure strategic alignment and excellence in deliverables
- Event Management -collaborate with internal and external stakeholders to ensure effectiveness in event execution and align events with overall marketing strategy
- Lead Management - Develop and implement strategies to generate qualified leads for business growth by increasing a conversation rate through optimized marketing activities targeting hospitals and academic institutions
- Integrate with central teams to ensure campaign objectives are understood and communicated, campaign milestones hit, and relevant adjustments made based on requirements and/or market shifts
- Manage marketing budget with high-level of detail. Design and manage marketing metrics that measure marketing effectiveness and ROI.
- Will be expected to learn and acquire a basic understanding of Company’s full suite of Health solutions
O Operate and optimize local digtal channels
- Manage Korea social media & local website and engement strategy
- Design, implement, and optimize email marketing campaigns to drive customer engagement and retention.
- Liaise with APAC digital marketing strategy
- Grow and nurture Korea end-user marketing database including engagement metrics, effectiveness
- Collaborate with internal and external ecommerce channels to drive online sales
- Optimise spend and performance across social channels
- Share best practises to optimise web content across Company.com instances to increase traffic and improve SEO
O Streamline existing processes and leverage date
- Manage and oversee various marketing channels
- Align and measure ROI and OKRs within central reporting tools.
- Track and measure SEO and Analytics metrics
O Manage thought leadership events
- Planning and execution of seminars to promote our products
- Strategic and strong relationship management with KOLs and C-levels of hospital and academic institutions
- Logistics management
[근무부서 및 직급/직책]
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[자격요건] 경력: 경력 1년↑
학력: 대졸
직무기술: Marketing Manager , MARKETING
- 대학 학위 - B2B/B2C 마케팅 분야에서 1년 이상의 경험 - 중대형 프로젝트의 전략적 계획 및 실행 - 마케팅 자료 및 콘텐츠 제작의 개발 및 관리 - 비즈니스 중급 수준의 영어 읽기, 듣기 및 쓰기 능력 - 시간 관리에 효율적이고 능동적이며 기대치를 충족하면서 책임의 균형을 맞출 수 있습니다. - 강력한 프로젝트 관리 및 문제 해결 기술을 갖춘 세부 지향적 - 세부 사항에 대한 강한 주의를 기울여 멀티태스킹을 할 수 있는 능력 - 자체 관리하고 독립적으로 그리고 팀의 일원으로 작업할 수 있는 능력
- 내부 이해 관계자 및 외부 파트너/공급업체(에이전시, 협회 등)와
우수한 관계를 육성할 수 있는 능력
[우대사항] 전공계열: 의/약학계열
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