[Trip.com] 

Senior Marketing Campaign Specialist 

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Senior Marketing Campaign Specialist

In this Role, you'll get to:

-Lead Collaboration with sourcing managers for Flights, Hotels, Tickets and other stakeholders to define campaign concepts and set up onsite campaigns accordingly.
-Plan and manage the schedule of payment discount campaigns in collaboration with card companies. Analyze campaign ROI and provide actionable suggestions for improvement.
-Manage KOL collaborations during key campaign periods, including recruitment, guideline delivery, quality assurance, and data collection.
-Set up campaign pages, banners, and related owned marketing channels.
-Responsible for the performance of onsite banners and owned marketing channels including app-push.
-Actively communicate with the App Marketing, Social Media, and Branding teams to maximize campaign performance.
-Organize and share performance data after executing onsite campaigns. To ensure the effectiveness of related key metrics; onsite banners CTR, app-push open rates, page UV and etc.


What you need to succeed: 

-In-depth understanding of key performance metrics across online platforms.

-Outstanding data literacy.

-Strong communication skills with the ability to collaborate effectively with diverse stakeholders.

-Exceptional work ethic and positive attitude with go-getter mindset.

-Proficient in English communication, both spoken and written, is a must.

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Á÷¹«±â¼ú: English, Data ºÐ¼®, Communication


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