[°æ·Â] ´ç´¢/¼øÈ¯±â Àü¹®ÀǾàǰ Marketing
°ø°í¸¶°¨ÀÏ 2025/06/01 ±Ù¹«Áö Çѵ¶ º»»ç (¼­¿ï½Ã °­³²±¸ Å×Çì¶õ·Î 132) °æ·Â±¸ºÐ °æ·Â Á÷¹«»ó¼¼ Àü¹®ÀǾàǰ ¼øÈ¯±â ¿µ¿ªÀÇ Á¦Ç°À» ´ã´çÇÏ´Â Marketing [Çѵ¶ Àü¹®ÀǾàǰ] https://www.handok.co.kr/product/list/001/ 1. Marketing planning & implementation Resource allocation: Products mix against targets, A&P allocation efficiency Long-term franchise strategy and planning: portfolio growth, alliance/business partnership Timely report the supervisor according to objectives mutually agreed upon from year-to-year. Take a ownership of specific brand performance measures Perform developmental project base such as secondary market research, data analysis and etc. Conduct a variety of administrative functions such as medical legal mark-ups, material development, clinical study utilization & field force communication, all essential to the day to day operation of the brand 2. Key customer management : Regular visit to target physicians Provide physicians with updated highly scientific information on product & disease Shape physicians¡¯ view on the disease and establish need for product 3. Scientific program support Develop key speakers to become strong advocates for the product & therapeutic class Lead scientific initiatives to build clinical evident and implement medical programs Search & provide updated articles on the product and develop key message Deliver MR product training 4. People, Capabilities, and Management: Talent acquisition Responsible for compliance with all legal requirements of company policies and ensure strict compliance