[°æ·Â] ´ç´¢/¼øÈ¯±â Àü¹®ÀǾàǰ Marketing
°ø°í¸¶°¨ÀÏ
2025/06/01
±Ù¹«Áö
Çѵ¶ º»»ç (¼¿ï½Ã °³²±¸ Å×Çì¶õ·Î 132)
°æ·Â±¸ºÐ
°æ·Â
Á÷¹«»ó¼¼
Àü¹®ÀǾàǰ ¼øÈ¯±â ¿µ¿ªÀÇ Á¦Ç°À» ´ã´çÇÏ´Â Marketing
[Çѵ¶ Àü¹®ÀǾàǰ] https://www.handok.co.kr/product/list/001/
1. Marketing planning & implementation
Resource allocation: Products mix against targets, A&P allocation efficiency
Long-term franchise strategy and planning: portfolio growth, alliance/business partnership
Timely report the supervisor according to objectives mutually agreed upon from year-to-year.
Take a ownership of specific brand performance measures
Perform developmental project base such as secondary market research, data analysis and etc.
Conduct a variety of administrative functions such as medical legal mark-ups, material development, clinical study utilization & field force communication, all essential to the day to day operation of the brand
2. Key customer management :
Regular visit to target physicians
Provide physicians with updated highly scientific information on product & disease
Shape physicians¡¯ view on the disease and establish need for product
3. Scientific program support
Develop key speakers to become strong advocates for the product & therapeutic class
Lead scientific initiatives to build clinical evident and implement medical programs
Search & provide updated articles on the product and develop key message
Deliver MR product training
4. People, Capabilities, and Management:
Talent acquisition
Responsible for compliance with all legal requirements of company policies and ensure strict compliance