생성형 AI기반 퍼포먼스마케팅 (국내외.웹.앱.8-18년) 채용

* 주요 대기업 / 정규직 / 연봉협의 (상위)

Web/App마케팅 Analytics, 생성형 AI 기반 마케팅 담당

Responsibilities:

□ Build data models, dashboards and reports that help understand how customers are interacting with our websites & mobile apps

 Monitor, analyze, and report online visitors, online channel activities, and digital performance to uncover trends, provide actionable recommendations, and drive continuous improvement on digital KPIs like ROAS, Paid Revenue, Qualified Traffic

 Strategic GEO (generative engine optimization) for our online mall exposure in Gen-AI & traffic 

 Plan & Execute marketing using generative AI tools (e.g, GPT, Perplexity)

 Utilize AI-powered tools to generate ad copy and keyword & asset for Gen-AI marketing execution.

 Analyze our online mall traffic from gen-AI and performance from Gen-AI

Qulaifications:

- 국내외 학사이상, 전공 무관

- Business & Web/AppAnalytics/Insights 경력 8년 이상 (총 경력 8~18년)

- Gen-AI 관련 업무 5년 이상

- Adobe Omniture 및 Google Analytics 기반 Web/App Analytics 분석

- Business intelligence platform (Looker, Tableau 등)활용 능력 

- Strong sense of business & technical knowledge and a knack for data visualization/presentation

- 유연한 의사소통 기술

- Gen-Ai 관련 전문 지식 및 자격 

- Global eCommerce/Digital Marketing echo에 대한 경험/이해

- Marketing agency 및 컨설팅 경험 우대

- Gen-AI 업체 경헙 우대