[담당업무]

1. Business Intelligence

• Perform analysis of key industry trends, general socio-economic and political environment, legal and regulatory issues, and customer insights.
• Propose positioning strategies for new car launches in collaboration with product management teams.
• Prepare and develop regional and global reports regarding market overviews and forecasts to support company planning and strategic decision-making.
• Support senior management business reports with timely and accurate industry data and business insights.

 
2. Market Intelligence

• Deliver comprehensive market analytics for both mature and emerging markets, including market share, growth trends, and segmentation analysis.
• Maintain and manage industry databases such as KAIDA and KAMA to ensure timely availability of reliable data.
• Provide monthly competitor sales trend updates and benchmark analysis for internal and global teams.
• Provide industry forecast including monthly and annual forecasts.
• Track and report on pricing trends of key competitors.

 
3. Product Planning Support

• Analyze and report on competitor product and pricing information to evaluate current price positioning and support pricing strategy.
• Collect, analyze, and report on historical and current performance data across key product metrics (segment, engine displacement, fuel type, drivetrain, etc.) to inform future product strategy.
• Provide ongoing analytical support to Product Management based on market intelligence and competitor insights.

 
4. Market Research & Customer Insights

• Lead coordination of NCBS (New Car Buyer Survey) operations, including:
• Quota setting through collaboration with region team
• Preparing and delivering customer lists for each wave
• Analyzing NCBS results to extract actionable insights as needed
• Act as a liaison for KAIDA-led market research, gathering research needs from internal teams and coordinating communication with KAIDA.

 
5. Cross-Functional & Global Communication

• Serve as a central communication point for disseminating market intelligence insights across departments and to headquarters.
• Collaborate closely with global teams to align local insights with regional and global market intelligence initiatives.

Qualifications

• Related working experience: +2 years’ experience (automotive industry preferred)
• Education: Bachelor 
• Language: Intermediate level of written and spoken English 

[근무부서 및 직급/직책]

근무부서: Product Management
직급/직책: 사원, 대리 

[자격요건]

경력사항: 경력(2년 이상)
학력사항: 대학교(4년)졸업 이상

[우대사항]

외국어: 영어 회화능통,독해능통,작문능통