[회사소개]

외국계 유명 명품 시계 업체

[모집부문] 

[글로벌 명품 시계 브랜드] PR & Marketing Manager

[담당업무]

PR & AD
- Develop and maintain PR strategy to build brand reputation and maximize brand awareness among target audiences
- Prepare speeches, articles, handouts and product Q&As for external publications, press, and media
- Provide timely reports to HQ and local team
- Handle local PR gifting initiatives during holiday seasons
- Manage PR samples regarding delivery of local and global shipments
- Plan and maintain a balanced budget allocation between traditional and digital diffusion.
- Monitor all media coverage including competitor activities
- Build collaborative relationship with media, stylists, celebrities, KOLs, outsourcing agencies to enhance brand desirability

PR activities management
- Work closely with the ambassador’s agency to strengthen the partnership and maximize the brand’s presence through the ambassador’s activities.
- Communicate with HQ and the agency as a liaison to ensure successful execution of activities with the ambassador within the assigned budget, arrange schedules, and escort the ambassador to the brand’s global events.
- Plan and organize press events (press conferences, launch events, media FAM trips, media drive events, etc.).

Marketing & CRM Management
- Plan, manage and oversee annual marketing budget
- Plan overall marketing activities to drive sales with maximum ROI
- Track evolving consumer preferences and trends, both in purchasing and lifestyle habits, to make strategic decisions on market approaches and consumer communication.
- Work closely with the sales team on retail events (roadshows, VIP classes, etc.) and e-DM & leaflet initiatives.
- Conduct research on competitor analysis and market positioning surveys. 20% Digital Marketing Management
- Manage and distribute digital and social media asset in liaised with HQ and work closely with E-com executive using those assets for sales drives on E-channels
- Plan and develop local contents for social media channels based on market needs

[자격요건] 

- Minimum 7 years of marketing experience.
- Experience in luxury or fashion brands preferred.
- Fluent in English.
- Excellent communication skills with stakeholders, including media.
- Highly organized, with problem-solving ability and creative thinking.
- Strong budget management skills.

＊근무지 

서울

＊직급

[차장급][과장급]

[제출서류]

영문이력서

[제출처] 

담당자명   김학경 수석컨설턴트

전화번호   ***-****-****

 

www.nterway.com

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㈜엔터웨이파트너스는 주민등록번호 수집 금지 법령과 공정화에 관한 법률에 의거하여, 다음과 같은 정보를 수집하지 않습니다. 

1. 구직자 본인의 생년월일을 제외한 주민등록번호

2. 구직자 본인의 용모,키,체중 등의 신체적 조건 / 출신지역,혼인여부,재산 / 직계 존비속 및 형제자매의 학력,직업,재산