[담당업무]

- Deploy brand marketing strategies and communications standards, including the setting of local brand marketing vision, brand execution guidelines, style guides for short and long term aligned with business & global strategies.
- Act as a brand custodian to help grow brand awareness, acquire new customers, drive traffic/conversion and enhance the entire customer experience.
- Proactively identify business needs, marketing and customer trends, being sensitive and responsive to the changing customer and market needs
- Responsible for all marketing functions within the team covers branding, online and offline campaign, social media, digital marketing, public relations, CRM and trade activities etc.
- Establish and implement a complete and integrated / omni-channel marketing and communications plan for the brand in Korea to ensure a seamless customer journey and best-in-class brand experience.
- Define and formulate KPI-driven integrated marketing plans to maximize consumer reach across different digital channels.
- Help drive sales and increased growth through storytelling and developing campaigns to create an elevated brand.
- Manage local marketing budget, and oversee budget allocations, from planning through to execution.
- Develop and maintain key working relationship with external partners, including KOLs, celebrities and external agencies.
- Maximize, define and formulate digital marketing / social media strategies and initiatives to maximize the brand exposure and sales opportunities

[근무부서 및 직급/직책]

직급/직책: 부장

[자격요건]

경력: 경력 13~20년
학력: 대졸
직무기술: Marketing, digital marketing, public relations, social media

- Bachelor or above in Marketing or related Disciplines

- Around 13~20 years marketing experiences

* Prefer experiences in fashion, shoes, outdoor industries.

- In-depth knowledge of Korean consumers behavior and marketing landscape in Ecom - Brick & Mortar marketplaces

- Good exposure and understanding on MarTech and stack planning to support omnichannel development.

- Demonstrated ability in strategizing cutting edge consumer marketing through digital and social channels.

- Self-starter with strong analytical skills, conceptual marketing skills and critical decision-making skills

- Strong commercial approach to deliver performance tracked back to the bottom-line results

[우대사항]

외국어: 영어 회화능통,독해능통,작문능통