지원  Link: https://jobs.lever.co/emma-sleep/ace8f7fe-fd21-4091-aa89-e0f059d4ed4a

[담당업무]

We are looking for a Senior Marketing Lead to take full ownership of all marketing efforts in South Korea. You will be responsible for developing the strategy, setting KPIs and OKRs, managing execution, and collaborating with both global and Korea teams to build Emma into a trusted and premium brand in the Korean market. If you are a data-driven, growth-focused, and action-oriented marketer, this role is for you.


1. Marketing Leadership & Strategic Planning
- Take full ownership of all marketing activities for the South Korean market from performance marketing to influencer campaigns and brand activation.
- Build and lead the monthly and quarterly marketing plan, ensuring clear priorities and alignment with business goals.
- Define and manage Marketing OKRs to track progress and improve team accountability.
- Drive execution of multi-channel marketing strategies (performance, IM, brand, Ad-hoc), ensuring a consistent and customer-centric narrative across all touchpoints.
- Continuously improve funnel performance by identifying and removing drop-off points in the marketing pipeline.

2. Performance Marketing & Data Analysis
- Manage full-funnel digital marketing across Meta, Google, Naver, and YouTube, optimizing campaigns to maximize ROAS, CTR, CVR, and total sales.
- Design and run high-impact tests on messages, creative formats, landing flows, and audience segments and funnel stages (TOF/MOF/BOF) to validate campaign effectiveness.
- Analyze performance data using Tableau, Looker Studio, GA4, and in-platform dashboards to generate actionable insights and scale what works.

3. Influencer & Content Marketing
- Lead Korea’s Influencer Marketing strategy: oversee recruitment, briefing, content review, and performance.
- Integrate influencer content into paid performance ads and marketing funnels to drive both awareness and conversion.
- Develop IM programs with measurable CAC and retention KPIs, ensuring alignment with promotional calendars and sales objectives.
- Own UGC activation from scenario-based content planning to licensing and repurposing across marketing channels.

4. Cross-Functional & Global Collaboration
- Collaborate cross-functionally with APAC and global teams (Brand, Product, Performance, CRM, Ops) to align on messaging, asset use, and media plans.
- Provide marketing inputs to channel owners (e.g., D2C, marketplace) based on campaign performance and customer insights.
- Manage agencies and freelancers effectively with clear briefing, output-based tracking, and timeline discipline.


- You have 5+ years of proven experience in digital marketing, D2C growth and performance marketing, ideally in a fast-paced consumer or e-commerce brand.
- You have a track record of driving real performance improvement, including increased ROAS, reduced CAC, or revenue growth through digital channels.
- You’re highly analytical and data-driven. You make decisions using KPIs, various data, and cost-efficiency metrics.
- You’re proficient in Google Analytics, Meta Ads Manager, and Naver Ads, and ideally experienced with BI tools such as Tableau or Looker Studio.
- You’re comfortable with campaign planning, creative iteration, and working across multiple channels and stakeholders.
- You’re fluent in Korean (native) and English (both written and verbal).
- You are proactive, organized, and focused on impact - someone who thrives in autonomy while driving execution.


Emma is one of the world’s fastest-growing sleep brands, trusted by over 10 million customers across 30+ countries. Backed by a global team of 1,000+ Emmies, Emma has been ranked a top-performing scale-up in Europe and other countries. And now, we're writing our next growth chapter in Korea.

This is NOT a “keep-the-lights-on” role.
As the senior marketing lead in Korea, you will own the end-to-end marketing strategy for a challenger brand entering one of Asia’s most competitive, high-expectation markets. You’ll define the narrative, shape the funnel, test bold ideas, and work directly with our APAC leadership team and global experts to make it happen.

You’ll build our systems, run experiments, and create localized strategies tailored to Korean consumers while leveraging the proven frameworks of a high-performing global brand.

If you’re looking for:
- Ownership (not micromanagement)
- Impact (not just optimization)
- Growth (not just maintenance)

..then this is your chance to lead, build, and grow a high-potential brand from the ground up backed by global firepower.

[근무부서 및 직급/직책]

근무부서: Emma Sleep Korea
직급/직책: 파트장

[자격요건]

경력: 경력 5~10년
학력: 학력무관
직무기술: Google Analytics, Tableau, SEM, MSOFFIC

[우대사항]

외국어: 영어 회화능통,독해능통,작문능통
우대사항: 해외여행에 결격사유가 없는자, 외국학위소지자, MBA, 석박사, 수상경력자