[Trip.com] Marketing Campaign Specialist
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Senior Marketing Campaign Specialist |
In this Role, you'll get to: -Craft impactful campaigns that bring fresh, meaningful value to our customers — from ideation to execution. -Mainly in charge of hotel campaigns that provides diverse opportunities to hotel partners to join and boost performance. -Collaborate cross-functionally with sourcing managers across Hotels, Flights, and Tickets, aligning with key stakeholders to shape and launch compelling onsite campaigns. -Own the onsite experience, setting up campaign pages, banners, and leveraging our owned marketing channels to maximize visibility and engagement. -Monitor and optimize performance of onsite banners and app push notifications to ensure high engagement and click-through. -Coordinate with cross-channel teams — including App Marketing, Social media, and Branding — to amplify campaign success. -Report and analyze key metrics (e.g., CTR, open rates, page views) post-campaign, continuously improving future activations with data-driven insights. What you need to succeed: -Excellent communicator who thrives in cross-functional environments and knows how to align diverse teams toward a common goal. -Strong understanding of performance metrics across digital platforms — you know what drives clicks, conversions, and results. -Fluency in data — you¡¯re comfortable interpreting numbers and turning them into actionable insights. -Proactive and positive mindset — you take ownership, move fast, and bring energy to the team. -Fluent English skills, both written and verbal, to navigate a global work environment confidently. |
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