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-To ensure all Communications activities and functions are aligned with overall company objectives and vision.
-To define and implement the advertising strategy based on targeted objectives regionally & ensure market specific initiatives are utilized, so as to ensure the brand`s share of voice is consistently "peaking" throughout the year.
-Continue to explore new opportunities in media.
-To initiate and conduct the event strategy to cope with corporate, regional or local objectives/needs.
-To develop 360 PR activities to nurture the brand`s long term image and tactical needs across VIP celebrity, KOLs, media and external parties.
-To measure, quantify and follow results of all activities to ensure the brand`s leadership and objectives set.
-To lead the creative improvement in communication activities, participate in the business development in relation with the other departments, and contribute to the commercial and marketing actions.
-To sustain & control Communication budget.
-To co-ordinate with HQ on worldwide Communications strategies while always focusing on the local needs.
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-15+ years experience in the area of PR and advertising / in Marketing related position with the latest experience in the Director or above position
-Industry experience in luxury goods or services Advertising / PR (e.g. Agencies)
-Strong leadership skills with vision
-High flexibility, detail conscious, sociable, affirmative disposition, high energy, achievement orientation, and strong leadership
-Able to and familiar with travelling throughout the Asian region and Europe
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