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Senior CRM Manager


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Customer data management & analysis
- Supervise CIEM data management and analysis to design optimal CRM framework and initiatives
- Lead initiatives to enhance customer data accuracy and quality (data capture, single customer view and data quality monitoring)
- Strategically segment customers based on key metrics for tiered and targeted outreach

Customer data management & analysis
- Supervise CIEM data management and analysis to design optimal CRM framework and initiatives
- Lead initiatives to enhance customer data accuracy and quality (data capture, single customer view and data quality monitoring)
- Strategically segment customers based on key metrics for tiered and targeted outreach

VIC Clienteling
- Develop and execute tiered VIC programs for brand loyalty enhancement: trade in, up & across
- Enhance brand loyalty via planning and rollout of VIC annual gifting program and VIC bespoke events

Reporting & Administrative
- Annual CRM budget planning, FCST and actualization
- Publish CIEM reports (per channel, per store, etc.)
- CRM calendar development


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- Minimum of 10-15 years of experience in CRM
- Bachelor¡¯s degree required
- Strong strategic, analytical and interpersonal skills with a self-motivated approach
- Ability to manage multiple projects in a fast-paced environment
- Data analysis and management skills, project management experience
- Retail industry, preferably in global fashion/luxury, apparel & FMGC brand experience.
- Fluent English skill both written and spoken
- Experience in setting up CRM program or/and system (in alignment with global and local 3rd party vendor) preferred


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